News: Advertising Media and Marketing

Advertising, Media & Marketing

Mumbrella bought by Diversified Communications

26 December 2017
Advertising, Media & Marketing

MUMBRELLA, one of Australia’s two leading marketing industry publishers and event organisers, has been acquired by Diversified Communications Australia, representing the global Diversified Communications group.

Diversified Communications general manager, David Longman said Mumbrella was an impressive Australian organisation with a growing events and publishing record of success in Asia. Mr Longman said the Mumbrella business was aligned with Diversified Communications’ expansion and diversification plans as well as its growing global portfolio of events, digital products and publications.

Kicking brand goals in the thriving digital marketing game

02 November 2017
Advertising, Media & Marketing

INTERNET marketing specialists SponsoredLinX, one of Australia’s largest privately-owned digital agencies, is reaping the rewards of what founder and CEO Ben Bradshaw describes as “unprecedented demand” for digital marketing assistance.

He said SponsoredLinX had seen a strong year’s trading with revenue growth tracking at 30 percent. To further fuel expansion, SponsoredLinX Group had increased its workforce by 50 percent to more than 150 staff in the past six months.

ABC is not joking about comedy

29 October 2017
Advertising, Media & Marketing

THE AUSTRALIAN Broadcasting Commission (ABC) has announced the December 4 launch of ABC Comedy, a new multi-platform brand that spans a TV channel - replacing ABC2 - ABC iview, ABC listen and key social media platforms.

A statement from the ABC said the new brand would be "devoted to providing Australian audiences with an unrivalled comedy offering". ABC Comedy is a mix of scripted and non-scripted, long and short form TV shows, and podcasts.

ABC $50m investment extends to regions

23 July 2017
Advertising, Media & Marketing

THE AUSTRALIAN Broadcasting Commission (ABC) will invest $50 million in new content and create 80 new jobs in rural and regional Australia under a new strategy and transformation program.

The program announced by ABC managing director, Michelle Guthrie – named Investing in Audiences – involves a number of interlocking initiatives “designed to strengthen the corporation and enhance its ability to deliver on its Act and Charter and serve the community”.

Walkley Award for industrial relations reporting

23 July 2017
Advertising, Media & Marketing

THE Walkley Foundation has launched a new national award for exceptional industrial relations reporting by the Australian media.

The Helen O’Flynn and Alan Knight Award for Best Industrial Reporting was created in partnership with the Media Entertainment and Arts Alliance, Unions NSW, AiGroup, the Australian Council of Trade Unions and the University of Technology Sydney, and with the support of an anonymous donor.

Photojournalist Andrew Quilty wins Gold Walkley

23 March 2017
Advertising, Media & Marketing

THE moving photojournalism series of a bombed Médecins Sans Frontières hospital in Afghanistan, The Man on the Operating Table by freelance photographer Andrew Quilty, has won him the 2016 Gold Walkley Award.

It was a memorable choice in a Walkley Awards event which also presented cartoonist Bruce Petty the Walkley for Outstanding Contribution to Journalism, and acclaimed the professional life of news journalist the Rebecca Wilson, who passed away in October, with the Walkley Award for Journalistic Leadership.

ABC Australia Plus partners internationally

20 December 2016
Advertising, Media & Marketing

ABC INTERNATIONAL’s multi-platform international media service Australia Plus (A+) has announced new partnerships to boost Australia’s regional multi-media presence and extend ABC content to neighbouring countries.

The foundation partnerships are with Monash University, the Victorian State Government and Swisse Wellness, in what is ABC’s hybrid development of collaborative commercial relationships.