Click PR rebrands as Sling & Stone

EXTRA >> IT IS a play on the David and Goliath story, so it is no wonder Click PR’s rebranding as Sling & Stone coincides with the public relations agency going after some giant accounts.

The rebrand represents the agency’s focus on exclusively working with disruptive, innovative brands challenging their industries and changing the status quo.

“We are very proud of our agency’s history as Click PR, and what we have achieved over the past four years,” said the agency’s founder and managing director, Vuki Vujasinovic. “However, when looking forward to 2015 and beyond, we realised we needed a new brand to signify who we have become.

“We decided that our identity needed to match our evolved specialty, services offered, mission, and values.

“Just like the entrepreneurs and challenger brands that use smart, efficient, and agile tools to take on bigger competitors, David opted for just a sling and stone when he successfully took on Goliath.

“We’re humbled and honoured that some of the world’s most respected disrupters and innovators choose us among the hundreds of agencies in the country, and we are thrilled that we now have a brand which truly reflects that.

“Our business has grown and evolved since we first opened our doors, and the new name reflects the direction of the business. The rebrand includes a new name, website, brand identity, and all visual communication.

The rebrand completes a huge year for the agency, which won competitive pitches including Autodesk, Criteo, Prezi, and Xero.

“We began representing local startups Clipp, CoinJar, Divvy, OpenAgent,and more,” Mr  Vujasinovic said. “We brought on great talent throughout 2014 including James Hutchinson (AFR), Kya de Rome (Hotwire), Damian Francis (AdNews), and Kasi Reynolds (Macquarie).

“We were also named the 2014 CommsCon Boutique Agency of the Year, and a finalist in the 2014 Holmes Report Asia-Pacific Tech Consultancy of the Year.”

www.slingstone.com

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