ARM launches digital marketing division

AUSTRALIAN Regional Media (ARM) chief executive, Neil Monaghan, has launched a Digital Marketing Services (DMS) division to offer full-service marketing solutions for small-to-medium sized businesses (SMEs).

Mr Monaghan said ARM Digital Marketing Solutions (ARM DMS) aims to help local businesses take advantage of the growing digital economy, increase market share and achieve business goals.

“There is an increased need for regional SMEs to have access to digital marketing solutions from a trusted, quality provider,” Mr Monaghan said. “The launch of ARM DMS enables us, through already existing relationships, to fill this gap at cost effective rates.”

The ARM DMS division is being led by Jodi Berdou who oversees ARM’s classifieds including the online platform finda.com.au. 

“ARM DMS provides local businesses with tailored digital solutions that allow them to grow and prosper beyond their traditional brick and mortar establishment,” Ms Berdou said. “Our end-to-end personalised service will differentiate us from other service providers.”

The service has been launched initially in Ipswich and the Sunshine Coast and will expand to other SMEs in ARM’s regional footprint of Queensland and Northern New South Wales from January 2015.

“We are very encouraged by the early results and look forward to extending our service across regional Queensland and Northern NSW,” Ms Berdou said.

ARM has partnered with Spotzer Media Group as its fulfillment provider for its DMS division. Spotzer Media Group provide full-service marketing and digital fulfillment to small and local businesses in 16 countries including Australia and the USA.

In addition, ARM DMS is also working with Google as a premier SMB partner. This allows ARM DMS to provide high quality customer service and expert professional AdWords account management, Ms Berdou said.

ARM DMS will offer its services to new and existing small-to-medium sized business customers initially in the ARM footprint with a view to expanding beyond its traditional publishing boundaries.

The division will offer SMEs a variety of digital marketing services including website creation, SEO, Google AdWords and search engine marketing (SEM), social media marketing, e-mail marketing, online and mobile display advertising, video production and Facebook advertising.

www.apn.com.au

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