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World Press Photo 2026 captures a year of conflict, loss and endurance

By Ellen Boonstra, Business Acumen’s Asia correspondent >>

FOR MORE THAN SEVEN decades, World Press Photo has defined a global standard for photojournalism, bringing together the stories that shape each year and displaying them around the world. For the next few months, World Press Photo exhibitions can be seen in Australian towns and cities.

Founded in 1955 in the Netherlands, the annual contest has become one of the world’s most influential platforms for documentary photography, attracting thousands of submissions worldwide.

Each edition presents not only major news events, but also how they are experienced on a human level, beyond statistics and headlines.

This year’s competition drew more than 57,000 entries from nearly 3,800 photographers across 141 countries. Together, the images offer a powerful snapshot of a year shaped by political tension, ongoing conflict and social change, from the war in Ukraine and the crisis in Gaza to immigration policy in the US..

World Press Photo executive director Joumana El Zein Khoury described 2025 as “an overwhelming year”, noting the difficulty of processing its scale and complexity for both photographers and audiences.

Photographers typically submit work in December and January, after which regional juries review entries across six geographic areas, including Asia Pacific and Oceania.

The aim is to strengthen contextual understanding and increase global representation, while giving more visibility to locally rooted storytelling.

Stories of power, displacement and survival

This year’s Photo of the Year, Separated by ICE by Carol Guzy, highlights the human consequences of immigration enforcement in the US. Title: ICE Arrests at New York CourtCredit: © Carol Guzy, ZUMA Press, iWitness, for Miami HeraldCaption: ​​“Please understand we are coming here for a better opportunity, not just for ourselves, but for our children,” said Cocha, after her husband, Luis, was detained by ICE agents following an immigration court hearing at the Jacob K. Javits Federal Building. Luis, an Ecuadorian migrant whom his family says has no criminal record, served as the household’s sole provider. This photograph, taken inside one of the few US federal buildings where photographers were granted access, captures a harrowing moment: a family separated by the state. What Carol Guzy has documented is not an isolated instance, but a policy indiscriminately applied to people who arrive for hearings in good faith. Cocha and their three children – ages seven, 13, and 15 – were left inconsolable, facing immediate financial hardship and profound emotional trauma. In a democracy, the camera’s presence in that hallway is an essential witness to a policy that has turned courthouses into sites of shattered lives.Story: In 2025, shifts in US immigration policy transformed courthouses into focal points for mass deportation efforts by US Immigration and Customs Enforcement (ICE). Masked ICE agents detained undocumented migrants immediately following their hearings, often leading to deeply traumatic family separations. These aggressive tactics, coupled with severely overcrowded and unsanitary conditions at the 10th-floor holding facility in the Jacob K. Javits Federal Building in New York, prompted fierce public protests, class-action lawsuits, and the arrest of local elected officials demanding accountability.

Taken inside a federal building in New York, the photograph shows a father being taken into custody following an immigration court hearing while his wife and children remain behind in visible distress. The stark institutional setting contrasts with the emotional intensity of the moment.

Guzy and a small group of photographers were granted limited access to document the proceedings, returning multiple times. The resulting work reflects not only a single encounter, but also a broader system and its impact on families.

The ongoing crisis in Gaza is reflected in several finalist images, including Aid Emergency in Gaza by Saber Nuraldin, which shows people scrambling onto a truck carrying humanitarian supplies.

Title: Aid Emergency in Gaza Credit: © Saber Nuraldin, EPA ImagesCaption: Palestinians climb onto an aid truck as it enters the Gaza Strip via the Zikim Crossing in an attempt to get flour, during what the Israeli military called a “tactical suspension” in operations to allow humanitarian aid through. 27 July 2025.Story: In 2025, famine took hold amid what an independent UN Human Rights Commission inquiry has concluded is a genocide in Gaza. Israel disputes this. Israeli authorities imposed a complete aid blockade in March, a tactic described by humanitarian organizations as the weaponization of starvation. When international pressure led to a partial reopening of crossings in May, most deliveries went through the Gaza Humanitarian Foundation (GHF), established by the US and Israel to bypass the UN-led aid system. Its operation, which put military personnel in charge, was widely condemned by global human rights and legal organizations as unethical and in violation of international law. The UN reports that between late May and early October, at least 2,435 Palestinians were killed seeking food at or near GHF collection points. The GHF shut down when a fragile ceasefire went into effect in October. Despite some aid entering Gaza, more than 75% of the population still faced hunger and malnutrition in December. The photographer was born in Gaza and has documented life there since 1997.

 

In contrast, The Trials of the Achi Women by Victor J. Blue (below) presents a quieter moment of legal resolution for Indigenous women in Guatemala City, focusing on dignity and endurance rather than conflict itself.

Title: The Trials of the Achi WomenCredit: © Victor J. Blue, for The New York Times MagazineCaption: ​​Doña Paulina Ixpatá Alvarado stands with other Achi women outside a Guatemala City court. That afternoon, three ex-civil defense patrollers were found guilty of rape and crimes against humanity and sentenced to 40 years in prison each. Guatemala City, Guatemala, 30 May 2025.Story: For four decades, a group of Indigenous Maya Achi women in Rabinal lived in the same communities as the men who had raped them, sometimes as neighbors. Guatemala’s civil war led to the genocide of thousands of Maya Achi people by the military and local state-backed paramilitary forces, who used sexual violence as a systematic weapon to subjugate Indigenous communities. In 2011, 36 women broke their silence, launching and winning a 14-year legal battle against their abusers. Their collective resilience is transforming a legacy of wartime impunity into a historic victory for justice.

A wider lens on global change

Together, the selection points to a broader shift in focus across this year’s contest, with photographs centred less on events alone and more on lived experience.

Global jury chair Kira Pollack noted the range of approaches, from breaking news photography to long-term documentary work, unified by an effort to reveal stories that might otherwise go unseen.

The regional judging system is particularly visible in Asia Pacific, where participation continues to grow. The region’s selections span environmental change, cultural tradition and scientific collaboration, including a rare camera-trap image of a wild panda captured after years of fieldwork.

Climate and everyday resilience

One of the most striking winning images is Bondi Beach Terror Attack by Edwina Pickles of The Sydney Morning Herald (below).

  Title: Bondi Beach Terror Attack Credit: © Edwina Pickles, The Sydney Morning HeraldCaption: An overwhelmed police officer leans over near the bodies of Boris (69) and Sofia (61) Gurman. During the Bondi Beach Terror Attack, the couple were killed while attempting to disarm one of the shooters. Sydney, Australia, 14 December 2025.Story: During Bondi Beach’s 'Chanukah by the Sea,' a community event celebrating the Jewish holiday, two armed men motivated by ISIS ideology attacked participants, killing 15 people. The first victims were Boris (69) and Sofia (61) Gurman, a Ukrainian-Jewish couple who had migrated to Australia decades earlier. Dashcam footage revealed that Boris approached one of the attackers and successfully wrested a rifle away. Shortly after, Syrian-Australian shopkeeper Ahmed al-Ahmed charged the second gunman and disarmed him. In their struggles against the gunmen, al-Ahmed was shot twice and wounded, and the Gurmans were killed. According to authorities, these collective acts of defiance delayed the shooters and saved lives.Prime Minister Anthony Albanese called the mass shooting an antisemitic attack and the deadliest terrorist incident on Australian soil ever. The shooting has prompted a significant re-evaluation of public security and religious freedom protections in Australia.

Taken in the aftermath of an attack during the Chanukah by the Sea event in Sydney, the photograph shows an emotionally overwhelmed police officer near the bodies of victims Boris and Sofia Gurman. The image was recognised for its emotional intensity and its powerful depiction of both chaos and human cost.

Australia is also represented in The Last Dolphin Hunters, a project by Australian photographer Matthew Abbott, working with Oculi for The New York Times.

Title: The Last Dolphin HuntersCredit: © Matthew Abbott, Oculi, for The New York TimesCaption: Fanalei Island has been reduced to a narrow strip of sand and coral by rising seas. Residents believe the settlement, once home to dozens of families, will become uninhabitable in the near future. South Malaita, Solomon Islands, 6 February 2025. Story: Fanalei, a low-lying island in the Solomon Islands, stands at a crossroads between contested tradition and a changing economy. For generations, dolphin hunting provided food and income, with dolphin teeth used as ritual currency for bride-price and other forms of local exchange. Today, as rising sea levels displace the community and threaten its future, seaweed farming is providing an economic alternative to the seasonal hunt. As seaweed farming expands, fewer people are available for the collective efforts upon which dolphin hunting depends. This story captures a community reshaped by environmental pressure and shifting traditions.

The work explores traditional dolphin hunting practices in Indonesia and the complex relationship between coastal communities and the sea, where subsistence, cultural tradition and ethical debate intersect. It stands out for its restrained yet confronting perspective on a practice that remains at the centre of global conversations around conservation, heritage and survival.

In Wedding in the Flood, Aaron Favila shows a couple continuing their ceremony in rising floodwaters in the Philippines, while A Desperate Plea by Tyrone Siu captures a moment of personal loss during a building fire in Hong Kong.

Title: Wedding in the FloodCredit: © Aaron Favila, Associated PressCaption: The newlyweds share a kiss as guests cheer. The couple have been together for ten years. According to Verdillo, “This is just one of the struggles that we’ve overcome.” Malolos, Bulacan province, Philippines, 22 July 2025.Story: When Typhoon Wipha hit the Philippines and flooded Barasoain Church, Jade Rick Verdillo and Jamaica Aguilar faced a difficult decision: should they cancel their wedding or proceed with the marriage? The couple carried on despite high waters, a testament to love and resilience in the face of severe weather. Located on a delta, Bulacan province is vulnerable to more frequent and extreme floods caused by aging drainage systems, dredging projects, overextraction of groundwater, and climate change.

 

 On tour in Australia

Following the announcement of the winners, the images have been travelling as part of a global exhibition, which began in Amsterdam and is continuing to more than 60 cities worldwide, most recently at the Brisbane Powerhouse in June and now in Sydney at the State Library of NSW until July 19; Ballarat is the location for regional Victoria’s first showing of the contest from August 8 to September 20, hosted by the Art Gallery of Ballarat at the Mining Exchange.


Writer Ellen Boonstra is Business Acumen magazine’s roaming Asia correspondent.

 

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ACMA fines are a warning to retailers: Esendex's Walsh asks, is your customer workflow compliant?

By Jonathan Walsh >>

ONCE YOU’VE SET UP a marketing workflow for new orders, you’d think the hardest part is done – now all you have to do is wait for customers to purchase, and let the system automate the communications for you. But recent Australian Communications and Media Authority (ACMA) fines mean this isn’t the case.

Lululemon made headlines earlier this year after receiving a hefty $702,000 fine for emails it sent over the 2024 Christmas holiday period. These were regular service emails, like order confirmations and shipping updates, but the emails contained sales material and promotional links without the option to opt-out. 

The lack of an opt-out combined with the messages being deemed as ‘commercial’ in nature resulted in the company being fined by ACMA. 

It’s a warning to retailers. Compliance matters, and if you’re not vetting your marketing communications closely, you could be putting your own business at risk. 

The hidden cost of a hidden upsell 

Under pressure to maximise sales and total cart value, the line between transactional updates and product pushes is blurring. If you know your customer is more likely to open a specific email – for example, one telling them their order has been shipped – it’s tempting to make use of that touchpoint to add in some promotional messaging too. 

But this latest ACMA ruling highlights that tagging on some commercial content onto the end of an informative email might not be as harmless as you think. 

In Lululemon’s case, the problematic emails didn’t mention any other products specifically. But the bottom of order confirmation emails had buttons with ‘shop women’s’, ‘shop men’s’, and ‘shop accessories’ –  with each linking back to that specific product category. 

And the footnote of each email had links back to ‘women’s’ and ‘men’s’ sections. 

In ACMA’s eyes, these additions – though small – meant that the email was considered commercial, rather than as informative or service messages. 

For commerce teams, the key takeaway here is that using your customer communications messages for more than one purpose doesn’t just dilute what you’re trying to say, but could also be putting you under regulatory scrutiny. 

Compliance matters even more for global brands

A transactional email’s primary purpose is exactly that – to facilitate a transaction. As soon as you add ‘you might also like…’ or a banner advertising a spring sale, the legal classification shifts. It becomes commercial. 

Global brands also have to consider how regulations differ in other regions. In the EU, for example, GDPR requires explicit opt-in consent and easy opt-out options. 

UK mobile network provider EE was previously fined £100,000 for sending more than 2.5 million messages to customers who had not agreed to marketing communications. 

CAN-SPAM in the US is even more severe, with individual emails in breach of the rules subject to penalties of up to $53,000. So any non-compliance results in a very expensive marketing campaign. 

The fines being handed out by regulators aren’t just a slap on the wrist – ACMA fines in recent years have exceeded A$1 million. 

With the market under increased regulatory scrutiny, businesses shouldn’t delay reviewing their comms in light of the rulings. You might fly under ACMA’s radar, but the time it takes to audit your comms is much smaller than the impact of an investigation. 

Tips to get your workflow compliant

Start by considering what the primary purpose of the message is. Is it commercial or is it designed to be informative?

Ensure that there aren’t any overlaps – if the message is supposed to be telling the customer something important, the message shouldn’t be lost in promotional content. 

The easiest way to comply with ACMA ruling (and the rulings in other regions) is to keep informative or service messages completely separate from any promotional content. 

The other key element to confirm is whether your promotional emails have a clear opt-out. This is mandatory for messages that contain anything remotely salesy. 

As the Lululemon example highlights, that doesn’t just mean product recommendations – even generic shopping links back to your site count. 

Best practices beyond compliance

Sustainable growth requires more than just mass-fired promotional emails. 

Instead, the best way for brands to build trusted relationships with their customers is with personalised multi-channel communications that respect consumer preferences and offer value without breaching privacy regulations. 

One question retailers can ask themselves is if they’ve become over-reliant on sending emails, rather than using a mix of communication methods. 

Diversifying can help to improve open rates and customer experience by letting them be contacted on the channels they prefer. You can also allocate different channels to specific message types. 

For example, if you need to send a notification that a home delivery is expected in the next hour, SMS or WhatsApp might be a better option than email, since texts are more likely to be opened quickly. That’s especially true for users who predominantly browse and buy through mobile devices. 

With tools like WhatsApp, you can also enable two-way communication within the same chat – so in the event the customer does have a problem, there’s an easy thread for them to pick up, without worrying that they’re sending an email to an unmonitored inbox. 

Separating out messages by channel means customers can immediately see time-sensitive updates – like a delivery alert – that require them to take action. Meanwhile, email can remain a powerful medium for storytelling and commercial content, offering a low-pressure space for consumers to explore and engage with whenever they’re ready. 

A unified platform can help 

Customers today have high expectations. That means smooth, multi-channel experiences need to become the norm, not an exception. 

But that’s easier said than done. Trying to manage marketing campaigns across SMS, WhatsApp and email can be tricky. Vital customer information can be recorded on one platform but not brought across to another, leading to fragmentation and potentially dangerous compliance gaps. 

The customer’s personal experience is put at risk too – they might be accidentally added into duplicate campaigns across channels, or have their complaint lost and left unaddressed in an unmonitored inbox. 

You can’t deliver the service modern customers expect with a jumbled collection of apps and software. The best way forward is with a single unified comms platform. 

This acts as a single source of truth, allowing customer records to be updated in real-time regardless of the channel used. In the event a customer makes a complaint by email, and then follows up by WhatsApp, it means the company can see the whole chain of events without having to ask the customer “can you explain why you’ve contacted us today?” every time they get passed to a new agent. 

It also means that you can adapt your comms flexibly to suit the customer’s preferences and the type of message – like sending a text notification for an imminent delivery rather than an email. 

Taking a unified approach helps to solidify customer data and make it easier to offer personalised experiences without taking hours of manual admin. It’s also a great futureproofing strategy, ensuring that your comms are scalable without losing messaging quality or consistency. 

Double-check before you hit send 

Businesses shouldn’t get complacent. Just because your email workflow was compliant once, it doesn’t mean that it still is. Regulations are evolving constantly, and if you’re selling into global markets, you’ve got even more to keep on top of. 

ACMA’s recent fines are a reminder for all businesses to check that your marketing campaigns are compliant, and the time to check them is now. 

Compliance isn’t a barrier to sales, but it’s a foundation for a good brand-customer relationship. A $700k fine could buy a lot of legitimate marketing efforts – don’t waste it on a non-compliant email. 

www.esendex.com.au


About the author

Jonathan Walsh is the managing director of Esendex Australia, part of the global Esendex group that has been at the forefront of communications technology for more than 25 years. Esendex has been known as a ‘challenger brand’ from its formation and today carries forward its spirit of agility and innovation – and that drive is matched by the company’s unwavering commitment to security, compliance and resilience. About 46,000 business customers worldwide use the Esendex platform and APIs to deliver timely, engaging and cost-effective SMS, RCS, email, WhatsApp and voice communications.


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New Walkley Foundation directors and judging board take their seats

THE Walkley Foundation for Excellence in Journalism has announced the appointment of five new board directors, as well as five replacement members of its Walkley Judging Board.

These appointments bring fresh and exciting expertise and perspectives to the foundation, and include Bridget Brennan, Nadine Garner, Nour Haydar and David Ross, who join the foundation’s board of directors, alongside new Walkley Judging Board chair Ben Butler.

Journalists Mike Amor, John Paul Janke, Nick Miller, Kirsty Needham and Hugh Riminton also join the cohort of 10 senior journalists who are currently serving on the Walkley Judging Board.  

The foundation’s full board of directors is now: Michael Slezak, Media, Entertainment and Arts Alliance (MEAA) media federal president; Kasun Ubayasiri, MEAA media vice president; Bridget Brennan, Ben Butler, Nadine Garner, Nour Haydar and David Ross.

MEAA vice president (media) Bianca Hall, who has served as a director since March 2025 will step down from that role, after helping lead significant reforms. The Walkley foundation has thanked Ms Hall for her thoughtful contribution to the board and looks forward to her continued involvement as a member of the company.

NEW DIRECTORS

Bridget Brennan is a Yorta Yorta and Dja Dja Wurrung woman and co-host of News Breakfast on the ABC. An award-winning journalist and former foreign correspondent, she helped establish the ABC’s first Indigenous Affairs Reporting Team and has spent her career focusing on the stories of women and children.

Nadine Garner is one of Australia’s most celebrated screen and stage performers, with a career spanning more than 40 years across all major companies and platforms. A Logie, Helpmann, AFI and Green Room Award winner, Ms Garner brings to the board a deep commitment to Australian storytelling and is a fierce advocate for the support and funding of Australian creative work.

Nour Haydar is host and senior producer of Guardian Australia’s award-winning daily news podcast Full Story. A former federal political reporter in the Canberra press gallery, she covered national politics for the ABC from Parliament House across television, radio and digital platforms including News Breakfast and Afternoon Briefing. Ms Haydar is committed to improving media coverage and reporting practices around gender-based and state-sanctioned violence.

David Ross is a journalist at The Australian covering business and finance, and he has reported on some of Australia’s biggest commercial stories. Before joining The Australian he worked as a freelance journalist writing for local and international publications and at the European Parliament in Brussels. He is a passionate believer in the power of good journalism to inform and engage the public.

NEW JUDGING BOARD CHAIR

Ben Butler is a senior investigative journalist who has worked at newsrooms across Australia, including the ABC, Guardian Australia, the Herald SunThe Age and The Australian, specialising in the intersection of business and crime.
Investigations he has worked on include exposing the Commonwealth Bank for ripping off term deposit customers, revealing the complex financial engineering used by the owner of the collapsed ‘sorry business insurer’ Aboriginal Community Benefit Fund, as well as the involvement of rich Australians in offshore tax schemes laid out in the Pandora Papers. 
Mr Butler has won two Walkley Awards at last year’s 70th gala event as part of a team reporting on Australia’s childcare crisis, three Melbourne Press Club Quills, two Kennedy Awards and a Citi Award.

NEW JUDGING BOARD MEMBERS

Mike Amor is one of Australia’s most experienced broadcast journalists and is currently a presenter for Channel Seven Melbourne’s new service, having returned to Australia after 18 years as the network’s United States Bureau Chief.

John Paul Janke is from Wuthathi Country on Eastern Cape York Peninsula and from Mer (Murray) Island in Zenadth Kes (the Torres Strait). He is the national Indigenous affairs editor at SBS and NITV and in his ninth season as the host of the channel’s flagship Indigenous news and current affairs show The Point. He has also been an ABC Radio presenter on ABC 666 Canberra and has regular appearances on Insiders (ABC).

Nick Miller is live news editor (mornings) at Guardian Australia. Previous roles include seven years based in the UK as Europe correspondent for the Sydney Morning Herald and The Age, freelance news and features writer and production editor based in New York and arts editor, health editor and state news editor at The Age.

Kirsty Needham is Australia and Pacific Islands correspondent for global news agency Agence France-Presse. Among past roles she was China correspondent in Beijing for the Fairfax newspapers, and won the Walkley Award for Scoop of the Year in 2022, for her reporting on China’s push for Pacific security deals, as a Reuters correspondent.

Hugh Riminton is a two-time Walkley winner with more than 40 years as an interviewer, foreign correspondent, political editor and presenter. He has reported from the frontlines of conflicts in some 50 countries, for the Nine Network, CNN and Ten. 

Ben Butler and the five new members join the current Judging Board which consists of:

Christine Ahern, Nine; Gay Alcorn, Good Weekend Magazine; Tom Dusevic, The Australian; Richard Guilliatt, freelance journalist and author; Julie Lewis, The Sydney Morning Herald; Claire Mackay, ABC; Greg Muller, ABC; Jake Nowakowski, photojournalist, Herald Sun; Melanie Petrinec, The Courier-Mail and Sunday Mail; and Paul Williams, SBS.

www.walkleys.com

 

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Macquarie’s Cloud Reset podcast features Aussie tech leaders in exclusive AI series

MACQUARIE Cloud Services’ acclaimed Cloud Reset podcast has unveiled a special AI-focused series that calls on some of Australia’s most influential tech leaders to explore how artificial intelligence (AI) will shape business decisions in the years ahead.

In the first episode, The AI Calls You Make in 2025 Will Make or Break You by 2030, hosts Jonathan Staff and Naran McClung sit down with Steven Worrall, managing director of Microsoft Australia and New Zealand, to discuss the urgent AI decisions businesses must make today to stay competitive by 2030.

“AI isn’t a ‘someday’ conversation – it’s a today conversation,” Mr McClung said. “We’re seeing organisations struggle with the sheer pace of change and, through this series, we’re cutting through the noise to help leaders make informed, strategic AI calls now, before it’s too late.”  

Top tech leaders weigh up AI

 The AI series also features exclusive conversations with some of the country’s most forward-thinking technology executives, including:

  • Peter James – chairman of Macquarie Technology Group, MYOB, and DroneShield, sharing a boardroom-level perspective on AI adoption and the risks of falling behind;
  • Michael Reid – chief executive officer at global connectivity provider, Megaport, sharing a strategic view on how businesses can place smarter AI bets today to win in 2030; and
  • Angela Fox – senior vice president and managing director of Dell Technologies Australia and New Zealand, offering insights on AI-driven business agility and customer-centric transformation.

“What makes this series different is that we’re not just talking about AI in theory,” Mr Staff said. “We’re getting real, actionable insights from people in the trenches – leaders making AI decisions right now that will define their industries for the next decade.”

Cloud Reset peers through the tech haze

 Cloud Reset is where cloud strategies collide – cutting through buzzwords to offer real talk and straight solutions. Hosted by Mr Staff and Mr McClung, who lead Macquarie Cloud Services’ private and public cloud businesses respectively, the podcast delivers unfiltered insights for Australian IT decision makers navigating cloud transformation, cybersecurity and, now, AI.

“We created Cloud Reset because we were sick of the fluff,” Mr McClung said. “There are too many high-level discussions that never get into the actual challenges IT leaders face. This podcast exists to fix that – to give people the insights and clarity they need to make smarter cloud and AI decisions.”

Future episodes will continue tackling major topics, from optimising cloud costs to cybersecurity resilience – always with a focus on practical, no-nonsense strategies.

Listen and subscribe to Cloud Reset:

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Is SMS marketing the direct contact ‘silver bullet’?

By Leon Gettler, Talking Business >>

SMS MARKETING is now the rage in business.

Speaking personally, I am constantly getting text messages from Kogan and The Australian giving me their latest offers.

Jonathan Walsh, the general manager Asia-Pacific for Esendex Australia, said SMS – short message service – can have a massive impact on customer relationships, provided it’s done properly. It should never be intrusive.

But when it works, he said, it’s much better than email.

“Email is the channel it gets most comparison to … and there’s a perception from people or businesses that haven’t (used) SMS for their marketing campaigns that email is free and SMS has a cost,” Mr Walsh told Talking Business

“Whilst there might be some realities to that, we know that 95% of SMS is opened versus about 22% of emails so there’s  a cost benefit there knowing that almost 100% of every SMS you send is going to be seen by the people you’re trying to send to.

“And the other benefit of SMS is that 90% of SMS is opened in the first three minutes.”

This, he said, translated into a high conversion rate and Esendex has business customers right around the world.

“Email on average has a conversion rate of 3.2% across our customers whereas SMS is converting at about 32%,” Mr Walsh said.

“It’s unparalleled in its success when done properly.”

SMS avoids ‘junk mail’ filter

One of the problems with emails is that they often end up going into junk mail. People don’t respond to those emails. That doesn’t happen with SMS.

Esendex has Australian retail case studies showing the success of SMS marketing. One example cited is fashion retailer Black Pepper which secured 8.4 times more purchases when they used an SMS marketing campaign.

“We get told all the time that SMS has been the best performing channel,” Mr Walsh said.

“Let’s face it – SMS can be intrusive. We’ve all been hit by scams and unruly messages. That happens in email and other channels as well.”

He said successful companies like Black Pepper used SMS to give certain customers the VIP treatment.

“It’s to have a real relationship and conversation with customers, rather than just blasting them and saying ‘Here’s our sale!’,” he said.

“It’s to actually give important customers, or repeat customers, or VIP customers early access to periods like Black Friday or Cyber Monday.

“So before a sale becomes available to everybody, giving people access 24 hours earlier.

“SMS has been a really successful channel in getting that message across and making sure your VIP customers are being treated as such.

“Because it’s not going to get lost in the minutiae of email they’re receiving. They’re going to receive the SMS and they’re going to see it and that’s leading to those really high conversion rates we’re seeing.”

SMS requires permissions

The important part is that the SMS can’t go out blindly. You need permission to send SMS.

Under the Australian Communication and Media Authority spam code, you can’t just get mobile phone numbers and send out text messages. You need to get permission first.

It also means Australian e-commerce businesses and retailers need to know who their best customers are in order to adopt the SMS marketing strategy.

“The ability to send an SMS that’s going to cost a few cents to retain an existing customer is just about the most cost-effective way to get a sale,” Mr Walsh said.

www.esendex.com.au

www.leongettler.com

 

Hear the complete interview and catch up with other topical business news on Leon Gettler’s Talking Business podcast, released every Friday at www.acast.com/talkingbusiness

https://shows.acast.com/talkingbusiness/episodes/talking-business-45-interview-with-jonathan-walsh-from-essen

 

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SIGN UP HERE: why your Boxing Day sales strategy should include digital signage

Mandoe Media Swimart uses digital signage. Photo: Mandoe Media.

By Steven Baxter, Mandoe Media founder and CEO >>

BOXING DAY remains one of the most critical sales events for retailers, offering a prime opportunity to recapture revenue after the holiday season. And it’s a huge time for in-store retailers, as hordes of consumers make their way to their local shopping centres to snap up the very best deals.

However, as the cost-of-living crisis continues to impact consumer spending, retailers need to rethink traditional strategies and implement innovative solutions to maximise sales. With a recent Shopify Australian Retail Report revealing that 43% of consumers prefer shopping in-store compared to the 31% who favour online shopping, retailers are turning to innovative solutions to make the most of the post-Christmas sales rush.

One of the most underutilised of these new technological advances is digital displays. No longer a luxury reserved for big-box retailers, recent advances have made digital screens a more accessible asset for businesses of all sizes, allowing SMEs to compete on a level playing field with the world’s biggest retailers. 

Here are five reasons why incorporating digital signage into your Boxing Day sales strategy is essential for in-store success.

Customers are always interested in pool cleaning developments. Photo: Mandoe Media.Attract more eyeballs

The Boxing Day sales landscape is highly competitive, with retailers vying for consumer attention through promotions, banners, and advertisements. Digital signage provides a dynamic and visually engaging solution to help your store stand out from the crowd.

Unlike static signs, digital displays capture attention with motion, bright visuals, and real-time updates. Whether highlighting flash sales, promoting trending items, or creating a countdown for limited-time offers, digital signage creates an urgent, visually impactful experience. This immediacy encourages action, converting browsers into buyers.

For instance, during peak shopping hours, digital signage can adapt instantly to showcase restocked items or promote new discounts. This flexibility ensures your messaging stays relevant throughout the day—a capability static signage simply can’t match.

Digital signage also allows retailers to segment their content, ensuring different promotions can target specific customer groups, such as families, young adults, or high-spending shoppers. This ensures a tailored experience for every customer demographic.

Increase your average transaction value

Digital signage does more than simply draw customers into your store, it also plays a pivotal role in increasing the average value of each sale. Strategically placed screens can suggest complementary products, showcase bundled deals, or highlight premium items, subtly nudging customers toward higher-value purchases.

For example, placing a digital screen near checkout areas could promote last-minute add-ons such as ‘Buy one, get one 50% off’ offers or exclusive Boxing Day bundles. This strategy encourages impulse buys and maximises each customer’s visit.

Research shows digital signage can increase daily sales by as much as 30%, making it an invaluable tool for retailers aiming to boost Boxing Day revenue.

Reduce waste and boost efficiency

Creating traditional posters, signs, and printed displays has long been a time-intensive and costly process, often requiring designers and printers to bring your vision to life. Digital signage, however, provides a sustainable alternative that is not only cost-effective but also highly adaptable and user-friendly.

With digital signage, there’s no need to produce new printed signs for every promotion. This technology allows you to craft new signage effortlessly and even leverage data from previous sales periods to optimise future campaigns. What’s more, AI content creation platforms now make it easy to design professional, engaging digital displays in minutes – eliminating the need to hire graphic designers. This flexibility not only reduces the cost of running a promotion but also allows your brand to adapt more seamlessly to customer demand and market trends.

Strengthen your customer experience

Mandoe Media_Swimart's signage provides helpful safety information such as CPR advice. Photo: Mandoe Media.
As consumers increasingly prioritise the in-store experience over online shopping—a trend highlighted in the recent Shopify Australian Retail Report—retailers must find ways to engage customers in physical spaces. Digital signage transforms the in-store environment by creating a dynamic, interactive shopping journey.

For instance, digital displays can guide customers through the store, highlight key deals, or provide engaging content like videos or animations. The result is a more immersive experience that keeps shoppers engaged and encourages them to explore more areas of the store. Interactive digital kiosks take this engagement further by enabling customers to browse product ranges, check availability, or customise their purchases directly in-store.

Another great use of digital displays could be to provide your customers with real-time updates on stock levels or exclusive offers that could help manage customer expectations and reduce frustration, ensuring a smoother shopping experience during busy periods.

Future-proof your retail strategy

While Boxing Day sales are a short-term opportunity, digital signage offers long-term benefits that extend beyond a single event. By analysing data on what content resonates most with customers while they’re in-store, retailers can refine their messaging and improve future campaigns.

Moreover, digital signage is scalable, making it an ideal solution for small and medium-sized enterprises (SMEs) looking to grow. Retailers can start with a few strategically placed screens and expand their network as needed, creating a cost-effective, future-proof investment.

Another long-term advantage is the ability to integrate digital signage with other marketing technologies, such as QR codes or social media feeds, creating a seamless omni-channel experience for shoppers that can grow and evolve alongside other technologies.

This Boxing Day, don’t continue to follow traditional sales strategies that are better left in the early 2000s. Digital signage is standing out from the crowd for its ability to engage customers, drive foot traffic, and boost revenue.

As shoppers flood back to brick-and-mortar stores, now is the time to invest in this future-proofed technology that will deliver measurable results long after the Boxing Day sales have ended.

www.mandoemedia.com

 

About the author

Mandoe Media founder and CEO Steven Baxter. Photo: Mandoe Media.
Steven Baxter is an entrepreneur and the founder and CEO of Mandoe Media, a global leader in digital signage software technology.

Prior to founding Mandoe Media, Mr Baxter  co-founded Venue Media, a digital signage company backed by Lachlan Murdoch. After successfully selling the business to an outdoor media company in 2010, he began working on the innovative technology solutions that would come to define Mandoe Media’s market-leading presence.

Driven by the desire to fill a gap in the market, Steven Baxter set out to create a digital signage service that was user-friendly, accessible to businesses of all sizes and empowered users to create visually stunning, engaging content with ease. Today, Mandoe Media serves 10,000 customers worldwide and stands as a market leader in digital signage innovation.

 

 

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OzTAM sorts out broadcasters’ advertising reach using VOZ Streaming

SNOWFLAKE, the artificial intelligence (AI) data cloud company, has announced that OzTAM, Australia’s official source of television audience measurement, will leverage the Snowflake Data Clean Rooms platform for its VOZ Streaming data enablement solution.

VOZ Streaming is Australia’s first solution for multi-broadcaster programmatic broadcast video on demand (BVOD) trading. VOS Streaming aims to make advertising in the BVOD era more personalised than ever before, combining anonymised viewer data from the major commercial networks’ BVOD offerings (7plus, 9Now, 10 play and SBS On Demand) into one common OzTAM dataset within a cross-cloud environment.

Data clean rooms allow organisations to unlock the value of sensitive data by anonymising, processing, and securely storing personally identifiable information (PII) which enables joint data analytics, machine learning, and AI.

In Australia, this means helping organisations maintain compliance with the Privacy Act, which aims to protect the data of Australians while providing transparency as to how that data is collected, stored and used. Snowflake’s Data Clean Rooms is a controlled environment that allows multiple companies to securely collaborate on sensitive or regulated data, while preserving the privacy of the enterprise data. 

Data clean rooms message better – anonymously

Snowflake was selected by OzTAM to hash and anonymise the data of users from each participating BVOD provider within the VOZ Streaming data enablement service. From there, advertisers can target precise personas – specific demographics based on age, gender, and viewing behaviours – to more accurately place advertisements in front of viewers regardless of the BVOD channel they are watching, when they are watching it, or the device they are using.

“A data clean room was essential to protect the privacy of viewers, help the networks ensure data security and enable a brand safe, privacy preserving environment for advertisers,” OzTAM CEO Karen Halligan said.

“Snowflake Data Clean Rooms’ easy integration with our groundbreaking premium data enablement service for BVOD programmatic ad trading is another milestone in the progression of VOZ,” Ms Halligan said.

“Data governance was non-negotiable, and following a thorough tender process, Snowflake demonstrated the best approach.”

More accurate and collaborative advertising model

VOZ Streaming leverages the same programmatic auction model in which advertisers bid on advertising spots through a third party. However, for the first time in Australia, advertisers can now precisely target BVOD viewers across different broadcasters.

Snowflake Data Clean Rooms will allow for personal data to be shared across broadcasters and between agencies without sharing names, ages, email addresses, or any other PII. The clean room provider has full control over the environment, while approved partners can get a feed with anonymised data.

“OzTAM’s VOZ Streaming service will help broadcasters and advertisers unlock the full potential of streaming via BVOD, enabling advertisers to engage with the right audience at the exact time they’re viewing,” Snowflake vice president for Australia and New Zealand, Theo Hourmouzis said.

“This complete reimagining of BVOD advertising is made possible through Snowflake Data Clean Rooms as they protect viewer privacy while enabling personalisation on a scale previously thought impossible.”

www.snowflake.com

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