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SIGN UP HERE: why your Boxing Day sales strategy should include digital signage
By Steven Baxter, Mandoe Media founder and CEO >>
BOXING DAY remains one of the most critical sales events for retailers, offering a prime opportunity to recapture revenue after the holiday season. And it’s a huge time for in-store retailers, as hordes of consumers make their way to their local shopping centres to snap up the very best deals.
However, as the cost-of-living crisis continues to impact consumer spending, retailers need to rethink traditional strategies and implement innovative solutions to maximise sales. With a recent Shopify Australian Retail Report revealing that 43% of consumers prefer shopping in-store compared to the 31% who favour online shopping, retailers are turning to innovative solutions to make the most of the post-Christmas sales rush.
One of the most underutilised of these new technological advances is digital displays. No longer a luxury reserved for big-box retailers, recent advances have made digital screens a more accessible asset for businesses of all sizes, allowing SMEs to compete on a level playing field with the world’s biggest retailers.
Here are five reasons why incorporating digital signage into your Boxing Day sales strategy is essential for in-store success.
Attract more eyeballs
The Boxing Day sales landscape is highly competitive, with retailers vying for consumer attention through promotions, banners, and advertisements. Digital signage provides a dynamic and visually engaging solution to help your store stand out from the crowd.
Unlike static signs, digital displays capture attention with motion, bright visuals, and real-time updates. Whether highlighting flash sales, promoting trending items, or creating a countdown for limited-time offers, digital signage creates an urgent, visually impactful experience. This immediacy encourages action, converting browsers into buyers.
For instance, during peak shopping hours, digital signage can adapt instantly to showcase restocked items or promote new discounts. This flexibility ensures your messaging stays relevant throughout the day—a capability static signage simply can’t match.
Digital signage also allows retailers to segment their content, ensuring different promotions can target specific customer groups, such as families, young adults, or high-spending shoppers. This ensures a tailored experience for every customer demographic.
Increase your average transaction value
Digital signage does more than simply draw customers into your store, it also plays a pivotal role in increasing the average value of each sale. Strategically placed screens can suggest complementary products, showcase bundled deals, or highlight premium items, subtly nudging customers toward higher-value purchases.
For example, placing a digital screen near checkout areas could promote last-minute add-ons such as ‘Buy one, get one 50% off’ offers or exclusive Boxing Day bundles. This strategy encourages impulse buys and maximises each customer’s visit.
Research shows digital signage can increase daily sales by as much as 30%, making it an invaluable tool for retailers aiming to boost Boxing Day revenue.
Reduce waste and boost efficiency
Creating traditional posters, signs, and printed displays has long been a time-intensive and costly process, often requiring designers and printers to bring your vision to life. Digital signage, however, provides a sustainable alternative that is not only cost-effective but also highly adaptable and user-friendly.
With digital signage, there’s no need to produce new printed signs for every promotion. This technology allows you to craft new signage effortlessly and even leverage data from previous sales periods to optimise future campaigns. What’s more, AI content creation platforms now make it easy to design professional, engaging digital displays in minutes – eliminating the need to hire graphic designers. This flexibility not only reduces the cost of running a promotion but also allows your brand to adapt more seamlessly to customer demand and market trends.
Strengthen your customer experience
As consumers increasingly prioritise the in-store experience over online shopping—a trend highlighted in the recent Shopify Australian Retail Report—retailers must find ways to engage customers in physical spaces. Digital signage transforms the in-store environment by creating a dynamic, interactive shopping journey.
For instance, digital displays can guide customers through the store, highlight key deals, or provide engaging content like videos or animations. The result is a more immersive experience that keeps shoppers engaged and encourages them to explore more areas of the store. Interactive digital kiosks take this engagement further by enabling customers to browse product ranges, check availability, or customise their purchases directly in-store.
Another great use of digital displays could be to provide your customers with real-time updates on stock levels or exclusive offers that could help manage customer expectations and reduce frustration, ensuring a smoother shopping experience during busy periods.
Future-proof your retail strategy
While Boxing Day sales are a short-term opportunity, digital signage offers long-term benefits that extend beyond a single event. By analysing data on what content resonates most with customers while they’re in-store, retailers can refine their messaging and improve future campaigns.
Moreover, digital signage is scalable, making it an ideal solution for small and medium-sized enterprises (SMEs) looking to grow. Retailers can start with a few strategically placed screens and expand their network as needed, creating a cost-effective, future-proof investment.
Another long-term advantage is the ability to integrate digital signage with other marketing technologies, such as QR codes or social media feeds, creating a seamless omni-channel experience for shoppers that can grow and evolve alongside other technologies.
This Boxing Day, don’t continue to follow traditional sales strategies that are better left in the early 2000s. Digital signage is standing out from the crowd for its ability to engage customers, drive foot traffic, and boost revenue.
As shoppers flood back to brick-and-mortar stores, now is the time to invest in this future-proofed technology that will deliver measurable results long after the Boxing Day sales have ended.
About the author
Steven Baxter is an entrepreneur and the founder and CEO of Mandoe Media, a global leader in digital signage software technology.
Prior to founding Mandoe Media, Mr Baxter co-founded Venue Media, a digital signage company backed by Lachlan Murdoch. After successfully selling the business to an outdoor media company in 2010, he began working on the innovative technology solutions that would come to define Mandoe Media’s market-leading presence.
Driven by the desire to fill a gap in the market, Steven Baxter set out to create a digital signage service that was user-friendly, accessible to businesses of all sizes and empowered users to create visually stunning, engaging content with ease. Today, Mandoe Media serves 10,000 customers worldwide and stands as a market leader in digital signage innovation.
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