Queensland

Use power of digital technology and social media at trade shows

EXHIBITION and display specialist, icatchers is witnessing great results being achieved by clients utilising the latest digital technologies at trade shows.

Mark Willis, director of icatchers, said digital display systems matched with clever use of smartphone and tablet technologies, were providing exceptional new levels of engagement with trade show visitors, allowing new ways to reach out to potential customers. This had been used to great effect by icatchers for supermarket chain Aldi's recent national series of exhibitions that engaged with potential staff. 

Clever marketing focuses on engagement: engagement of your product with new buyers, bringing old clients back to your business, and spreading your message as widely as possible,” Mr Willis said.

“Utilising touch-screens, iPads and LED screens allows visitors to engage with your product offering at their own pace.”

Me Willis said icatchers had perfected easy implementation of new technologies at trade events that were game changers.

“Augmented reality is another useful platform for extending marketing messages and interacting with customers,” he said. “Combined with social media, these devices achieve a multiplier effect; exposing your brand to hundreds of prospects, including those who were not at the event.”

Being able to broadcast from an event, through social media – and, even better, having visitors to your stand use these techniques – was a feature of modern exhibition marketing.

“Social media stations designed into your overall display allow visitors to tell their network of colleagues and friends where they are and what has captured their interest,” Mr Willis said.

“Social media plays an important role in the 3D marketing mix at trade shows;images of your brand and products can be instantly shared, tagged, liked and commented on by a large volume of people. 

“Most importantly you are getting enormous exposure delivered with third party credibility and endorsement.”

Mr Willis said icatchers stressed that digital marketing strategies should be part and parcel of a modern trade show or exhibition presence.

“A digital marketing strategy will continue to drive traffic to your corporate Facebook or LinkedIn page long after the event is over,” he said.

“Brochures and product information kits handed out at shows are still relevant, however digital content will have an ever increasing importance in the design and operation of trade show displays.”

Mr Willis said icatchers had been utilising digital technology, and social media tools across a variety of recent projects for clients such as Xbox, Aldi, Knorr Bremse, and BP Petroleum.

Now an alumni member of Queensland Leaders, the organisation helping to foster the next wave of leading companies based in Queensland, Mr Willis said icatchers was continually  focused on providing clients with a strong exhibition presence, no matter what their size or budget.

www.icatchers.com.au

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Navala: JBM brings famed Brisbane restaurant site to life

QUEENSLAND-BASED shop-fitting and project management company, JBM Projects, has reinvigorated one of Brisbane’s most iconic riverside restaurant sites, completing a $1.5 million installation of Brazilian-themed Navala Churrascaria.

Navala Churrascaria is a stylish new 300-seat Brazilian restaurant on the former site of the famed Michael’s Restaurant at Riverside Quarter in the Brisbane central business district.

In only 12 weeks, Jason McRostie from JBM and his team installed all fixtures, fittings and features of the stunning restaurant, including a large-scale glass kitchen that showcases slow roasting meats in the foyer, private booth seating, indoor and outdoor barbecues, vertical gardens, impressive bar showcasing luxury beverages, staging and audio-visual equipment and an outdoor dining area overlooking the Brisbane River. Navala Churrascaria Brazilian restaurant uses ancient barbecue cooking techniques on modern equipment.

Other special features of the restaurant include custom-built extraction systems and fans, imported and hand-painted tiles, rustic timber and brickwork, Carrara marble and fully operable partitioning to zone the restaurant for functions.

“We chose JBM Projects to work on Navala due to the work they had done on similar projects and our confidence in their ability to deliver,” said Naval owner Daniel Fujimoto.

“What we got was a lot more. They quickly became part of our team and worked with us to overcome numerous engineering and design challenges that we faced due to the unique nature of our restaurant.”

“During the tendering process, Jason from JBM gave us a personalised approach. He put in a lot of effort to get the job. Once the project was underway, that service continued. Nothing was too much trouble, the boys worked well with our centre management who appreciated their communication and adherence to our site rules and they found solutions as problems arose.

“We are very happy with how they built the restaurant, their attention to detail and the finished product,” Mr Fujimoto said.

The approach of Navala has been to create a unique and atmospheric experience that makes the most of one of Brisbane’s best outlooks, directly over the river and Story Bridge. JBM Projects’ challenge was to extend the site’s potential into a venue and experience not seen in the city before.

“Navala is much more than a restaurant, it is an experience,” JBM Projects director Jason McRostie said.

“We have created different zones to appeal to the widest number of potential patrons as well as corporate groups, mid-week diners and functions. Patrons get real value for money with the ‘unlimited degustation’ offering.

“We are confident that Navala will be a very successful venture due to the versatility of its business model. It was a pleasure to work with the Navala team to bring their vision and this new concept to life,” Mr McRostie said.

Navala was a new interpretation of a dining experience in Brisbane, Mr Fujimoto said, reacting to a changing marketplace and an opportunity to secure a unique location.

“The economy in recent years has created a shift in the restaurant market forcing many high end restaurants to close,” Mr Fujimoto said.

“Our offering provides value to customers. For $53 diners can enjoy unlimited degustation. Traditional barbecue side dishes are brought to the table along with the best Australian beef, pork, chicken, fish and sausage that is carved on request at the table.

“Overall, with JBM’s assistance, we have created an exciting new venue with ancient and traditional cooking methods from Brazil combined with modern elements to have the best mix of old and new.

 “Our new restaurant offers something unique in Brisbane. Guests can enjoy a meal or drinks overlooking the river, our Brazilian live music and dancers, gourmet meals based on ancient cooking methods, and private or corporate functions,” Mr Fujimoto said.

With design, construction, installation and project management capability and operations throughout Australia, JBM Projects is also a Queensland Leaders Alumni member.

www.jbmprojects.com.au

www.navala.com.au

 

 

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Gallipoli Medical Research Foundation pioneers PTSD solutions

EXTRA >>

LIKE the ANZACs it is named after, the Gallipoli Medical Research Foundation is involved in an audacious attack – in this case on an affliction that often hits returned soldiers and others in the community.

A particular area of focus for the medical research foundation at the moment is post traumatic stress disorder (PTSD) which has afflicted many returned servicemen, including those from recent combat zones Afghanistan and Iraq, as well as others in community roles such as emergency services. 

The Gallipoli Medical Research Foundation’s motto is ‘remembrance through research’ and it sums up how the organisation is fighting for curative success in the area of PTSD right now.

The foundation, originally set up by the late philanthropist Paul Ramsay’s Ramsay Health at Greenslopes Private Hospital, is also battling to find successful new treatments in areas as diverse as liver cancer, respiratory, opthamology and wound management.

Gallipoli Medical Research uses an innovative and audacious approach in both its research and fund raising activities.

“Ambition can be a taboo subject in the not-for-profit sector however working for the ‘greater good’ shouldn’t purge you of ambitious drive,” Gallipoli Medical Research Foundation CEO Miriam Dwyer said.

“The archaic belief that ‘charities’ should act conservatively does not serve any cause. Pioneering thinking and innovative partnerships will reap far more dividends.”

Ms Dwyer said about one million Australians were known to suffer from the debilitating illness that is PTSD, including a high prevalence within the veteran community.

“Indeed, it is frightening to think that, in 2001-2009 alone, more US veterans committed suicide than were killed in Iraq or Afghanistan,” Ms Dwyer said. “Our PTSD Initiative was born out of a desire to help forge a pathway to recovery for our veterans and all Australians suffering with the impacts of PTSD.

“Given the enormity of this problem, we know we have to grow this project, aim big and deliver results for our stakeholders – just as any major corporation must do to satisfy its shareholders.”

The inaugural PTSD study commenced in March. Now the foundation is working to get greater business involvement in supporting it. Part of that process is Gallipoli Medical Research Foundation’s involvement in the Queensland Leaders program as an Executive Member this year.

“The focus is now on how this research can be developed in the next phase of the Initiative,” Ms Dwyer said. “What role can business play in driving forward a project such as this?”

I feel strongly that a corporate partnership needs to reflect the values and aims of both partners. As we form relationships with our Gallipoli 100 partners, we look for organisations whose goals and desired achievements align with ours.

“In the lead up to the Anzac centenary in 2015, we seek to partner with organisations that believe we owe it to our servicemen and women to conduct this research. Partners who believe in state-of-the-art, cutting edge technology and who understand that the complex results of this research must be translated into outcomes that are accessible to all Australians,” Ms Dwyer said.

“I am certain that, when given the opportunity to partner with the best in the corporate sector, charities can drive change forward with professionalism and focus so that corporate partnerships with the not-for-profit sector will be seen as opportunities, not obligations.

“In return, the corporate sector stand to gain a level of engagement with stakeholders – as well as insider access to inspiring breakthroughs – that they might not find in many other working relationships.”

www.gallipoliresearch.com.au

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Frosty Boy stirs up beverage market with The Art of Blend

FROSTY BOY– one of Australia’s iconic frozen dessert and beverage manufacturers – is launching its most ambitious beverage range yet. The Art Of Blend is Frosty Boy’s leverage into a bigger scoop of the $542 million specialist beverage market in Australia.

Frosty Boy Australia CEO Dirk Pretorius said consumer trends had changed dramatically in the past five years, with the beverage market growing more than 10 percent since 2009 and products now have to evolve to reflect this.

Already causing a stir in the ‘quick service restaurant’ (QSR) industry, The Art of Blend range includes Aromatic Spiced Chai, Creative Yoghurt Smoothie, Finest Belgian Chocolate, Exquisite White Chocolate, Premium Mocha Latte, Velvet Dairy Frappe Base and Original Iced Coffee. QSR experts are being given the first chance to try each flavour at the Fine Food Australia Expo at the Melbourne Convention and Exhibition Centre September 15-18. 

Mr Pretorius said each product had been developed with special ingredients ranging from Forastero cocoa to Arabica coffee and “a secret blend of spices”. Sticking with the Frosty Boy ethos, each option is free of artificial colours or sweeteners, has no preservatives, no trans fats, no hydrogenated oils, has live probiotic cultures, is gluten free and does not require milk.

“The Art of Blend draws on the synergies found in art and food,” Mr Pretorius said. “The look, the creaminess of the taste and the feel of this outstanding range really defines ‘premium’, and is a result of our significant research and development.

“Our product range is flexible, our responsible manufacturing process is trusted and our reputation for the highest quality assurance allows us to provide our clients with the best products in which they can call their own, and impress their own discerning customers,” he said.

“This range gives food service outlets the opportunity to provide more premium options to their customers so they can stand out further in an increasingly competitive market.”

He said the tagline, ‘design to excite’ will do just that as The Art of Blend range is flexible and able to be used as frappes and slushies that can be enjoyed either over ice, or as a hot beverage.

The range allows retailers to be creative and make the products their own by adding fruits, flavouring, toppings, syrups, or just water to the powders.

Frosty Boy Australia, with its production warehouse in Yatala, near Brisbane, specialises in producing a high quality range of powdered base products including soft serve, frozen yogurt and beverage bases for cafes, convenience stores and quick service restaurants and has been operating for almost 40 years.

Frosty Boy Australia is an alumni member of Queensland Leaders, the organisation helping to develop the next generation of leading companies in Queensland.

www.frostyboy.com.au

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Innovative manufacturer Nordon localises services for mining sector

AUSTRALIA’s  manufacturing sector was given a boost recently when Nordon Cylinders’ innovative new manufacturing facility was officially opened in Brisbane.

Operating under the banner Friction Welding Australia, Nordon’s new plant is the first to make available locally a friction welding service for products including hydraulic cylinder shafts and drill rods. These products are heavily utilised in machinery for the resources sectors. 

The core of the plant’s efficiency is $2.5 million in new friction welding machinery which can weld components together in under five minutes. This process used to take up to four hours using traditional welding methods to complete the same job with the same quality.

“While the manufacturing sector is facing challenges and is undergoing a transformation, we continue to see innovative Australian manufacturers like Nordon Cylinders find new ways in which to grow their business,” Parliamentary Secretary to the Minister for Industry, Bob Baldwin said.

Mr Baldwin officially opened the site on behalf of the Prime Minister, saying the new plant would build on what was already a $30 million operation in Queensland and NSW, currently employing 54 people.

“This plant’s opening is good news for Australia’s mining companies,” Mr Baldwin said.

“This service, which ensures machinery needing repair is again safe and compliant with engineering standards, is now available locally, where previously it has only been offered overseas.

“The government, through its National Industry Investment and Competiveness Agenda, is working with the manufacturing industry to develop better policy frameworks to assist Australian industry as it moves to take advantage of new global opportunities.”

Co-owner of Nordon Cylinders, Fay Vogelzang said manufacturing in Australia was tough but in no way dead and there were many opportunities still available if companies were willing to innovate, invest and believe in their operations. 

“Last year we were able to rescue Australia’s oldest cylinder manufacturing operation located in Dubbo (NSW) and save everyone’s jobs because we saw what no one else saw – quality local services, that needed to better promoted,” Ms Vogelzang said.

“The opening of Friction Welding Australia represents two years of planning and the next stage of growth for Nordon Cylinders. Over the next few years we expect our operations will expand to other areas Australia, creating more jobs.

“This new service we offer to the mining sector is a huge opportunity for us to contribute locally to the growth of the resources sector and create Australian jobs.”

Nordon Cylinders was founded by Norm Johnson on October 13, 1972, at Geebung in Brisbane.

The business was conceived as a hydraulic service business originally in the mobile equipment field with earthmoving equipment and later embracing industrial hydraulics across a variety of industries. The repair of cylinders exposed Nordon to a wide range of designs and their corresponding strengths.

With the knowledge gained from repairing and servicing cylinders, Nordon developed quality cylinder manufacturing. That side of the business gained momentum, which led to the decision in the early 1990s to make the transition from service and manufacture to full time manufacturing.

Now located at Brendale, since 2006 Nordon has developed the industry-leading and internationally-known NI Industrial range of cylinders. This range is the only industrial roundline welded cylinder product that offers a complete range of standard mounting and accessories to provide clients with limitless range options.

Nordon Cylinders is an alumni member of  Queensland Leaders, the organisation developing the next generation of leading companies in Queensland.

www.nordoncyl.com.au

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Foresters and InterFinancial join forces to impact socially-focused investments

FORESTERS Community Finance Ltd has established a strategic partnership with innovative Australian mid-market corporate advisory firm, InterFinancial Corporate Finance Ltd. to develop and manage impactful socially-focused Australian investment products.

Foresters chief executive officer, Sandra Nugent said the aim of the partnership was to create and enhance an innovative range of “impact investment products” for the Australian market. 

“As a socially-focused financier and fund manager, we believe that impact investment products are part of a growing global market trend delivering wholesale investors with an opportunity to use their capital to generate social, environmental or cultural outcomes, while generating an investment return,” Ms Nugent said.

“The partnership with InterFinancial was the first phase in a broader capital strategy to expand the scope and scale of Foresters mission and vision of helping people and communities to help themselves.”

The organisations met through Queensland Leaders, the organisation fostering Queensland’s next generation of leading companies. Foresters is an alumni member and InterFinancial is an industry expert partner with Queensland Leaders.

Foresters achievements in the emerging impact investment sector are growing strongly with close to $1 million of micro-credit loans, and $5.3m in enterprise loans to 26 non-profit organisations and social enterprises in Australia.

“It is now time to leverage what we know with a partner that brings skills and knowledge in the corporate finance and investment space,” Ms Nugent said.

InterFinancial managing director, Sharon Doyle said the relationship represented an opportunity to deploy core skills and experience  into a sector that aligns with InterFinancial’s core values. Ms Doyle said Foresters was “an inspiring business partner in this sector”.  

Ms Nugent said, “Together, Foresters and InterFinancial are committed to developing a strong impact investment market and will continue to seek further partnerships in order to achieve this goal.”

With a history dating back to 1855, Foresters is one of a few Australian credit unions, banks and philanthropic societies exploring innovative social and community investment strategies in the modern Australian economy. Foresters can trace its origins back to the 19th century Friendly Society Movement body known as the Ancient Order of Foresters, founded in 1855, and the Australian Natives Association of Queensland Friendly Society, established in 1885.

The Foresters ANA Friendly Society was established in 1996 which, in 2008, re-emerged as Foresters Community Finance. Ms Nugent said this was the modern form of the organisation which continues to uphold the principles of self help and mutuality found in its origins.

www.foresters.org.au

www.interfinancial.com.au

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Morgans: We’re recovering from a ‘growth recession’

CORPORATE advisory and stockbroking firm Morgans has identified that the Australian economy is in the early stages of recovering from what it calls a ‘growth recession’.

Morgans’ research suggests this means economic growth without employment growth indicating business is working through productivity gains – but is also negatively impacted by Australia’s relatively inflexible labour markets. 

“What this means is that although the Australian economy has been growing it has been growing below the historical trend growth rate, of circa 3.2 percent, needed to generate net employment,” executive director for Morgans Corporate Advisory division, Philip Lee said.

“Hence, unemployment has been increasing despite economic growth in absolute terms. We forecast economic growth should accelerate to around 3.0 percent this calendar year.”

Mr Lee said this would be up from the 2.7 percent growth mark of 2013.

“Which suggests that the recovery in Australia will be what other countries call ‘a jobless recovery,” he said.

Mr Le said any recovery “will inevitably create opportunities and threats for Australian businesses” however a jobless recovery effectively suggests improved productivity.

“Businesses continue to suggest to us that one of the biggest challenges to Australian growth at present is its relatively inflexible labour markets,” Mr Lee said.

“In time this will likely lead to some form of Government intervention but in the meantime businesses will need to adapt and focus on productivity initiatives and innovation.

“Business confidence is key to support and accelerate growth. As the saying goes, success breeds success.”

What may positively surprise Australian economic forecasters is better than expected growth from its key international trading partners, Mr Lee indicated.

“The United States economic growth is being driven by improved consumer spending, a better market for housing, and stronger export growth,” he said.

“China purposefully continues to transition from export driven growth to domestically driven growth, which is forecast to remain well above 7 percent.

“Europe appears to be at the beginning of a modest recovery following its sovereign debt crisis, and the UK is coming off a low base but is expected to grow faster than Germany over the next two years,” Mr Lee said.

“As a result, opportunities will arise for Australian companies directly and indirectly leveraged to these key trading partners.

“A collateral benefit of stronger trading partners is a likely depreciation in the Australian dollar improving the global competitiveness of Australian businesses but likely impacting our importing companies.”

Mr Lee said Morgans analysts were expecting 2014 to present businesses with a plethora of productivity and growth opportunities.

“However, typically the pursuit of these growth opportunities, particularly if being driven by international demand, can be expensive and capital hungry,” he said.

“Access to debt markets remains a challenge for most emerging companies and ‘merger and acquisition’ opportunities are becoming more complex and expensive,” Mr Lee warned.

“Equity markets typically lead economic improvement by 12 to 18 months and as such will, in our view, become a more readily available and cost effective source of funding for emerging companies in 2014.”

Morgans, a long-term Industry Expert member of Queensland Leaders, recently struck a strategic alliance with CIMB Securities International Australia for research and cooperation on corporate advisory and capital markets in Australia. The alliance initially gives Morgans customers access to highly ranked research of CIMB Australia provides CIMB Australia with Morgans’ distribution platform of more than 300,000 customers for equity capital market transactions.

www.morgans.com.au

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