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Frosty Boy stirs up beverage market with The Art of Blend
FROSTY BOY– one of Australia’s iconic frozen dessert and beverage manufacturers – is launching its most ambitious beverage range yet. The Art Of Blend is Frosty Boy’s leverage into a bigger scoop of the $542 million specialist beverage market in Australia.
Frosty Boy Australia CEO Dirk Pretorius said consumer trends had changed dramatically in the past five years, with the beverage market growing more than 10 percent since 2009 and products now have to evolve to reflect this.
Already causing a stir in the ‘quick service restaurant’ (QSR) industry, The Art of Blend range includes Aromatic Spiced Chai, Creative Yoghurt Smoothie, Finest Belgian Chocolate, Exquisite White Chocolate, Premium Mocha Latte, Velvet Dairy Frappe Base and Original Iced Coffee. QSR experts are being given the first chance to try each flavour at the Fine Food Australia Expo at the Melbourne Convention and Exhibition Centre September 15-18. 
Mr Pretorius said each product had been developed with special ingredients ranging from Forastero cocoa to Arabica coffee and “a secret blend of spices”. Sticking with the Frosty Boy ethos, each option is free of artificial colours or sweeteners, has no preservatives, no trans fats, no hydrogenated oils, has live probiotic cultures, is gluten free and does not require milk.
“The Art of Blend draws on the synergies found in art and food,” Mr Pretorius said. “The look, the creaminess of the taste and the feel of this outstanding range really defines ‘premium’, and is a result of our significant research and development.
“Our product range is flexible, our responsible manufacturing process is trusted and our reputation for the highest quality assurance allows us to provide our clients with the best products in which they can call their own, and impress their own discerning customers,” he said.
“This range gives food service outlets the opportunity to provide more premium options to their customers so they can stand out further in an increasingly competitive market.”
He said the tagline, ‘design to excite’ will do just that as The Art of Blend range is flexible and able to be used as frappes and slushies that can be enjoyed either over ice, or as a hot beverage.
The range allows retailers to be creative and make the products their own by adding fruits, flavouring, toppings, syrups, or just water to the powders.
Frosty Boy Australia, with its production warehouse in Yatala, near Brisbane, specialises in producing a high quality range of powdered base products including soft serve, frozen yogurt and beverage bases for cafes, convenience stores and quick service restaurants and has been operating for almost 40 years.
Frosty Boy Australia is an alumni member of Queensland Leaders, the organisation helping to develop the next generation of leading companies in Queensland.
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