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Interactive gives AI a business reality check
By Leon Gettler, Talking Business >>
WHAT ARE the big trends with artificial intelligence and business?
Fred Thiele, the chief information security officer at Interactive, said we can “expect more government regulation”.
And the big issue, he said, would be data governance.
“When you talk about AI (artificial intelligence), I think data governance becomes a huge topic.” Mr Thiele told Talking Business.
“Is the data you‘re giving AI clean and managed well? Do people have the right access? Does the AI have the right access to that data?” 
Mr Thiele said data management and data governance was difficult for many companies.
“It’s a discipline within cyber security and we’ve been struggling with cyber security as companies for some time, because it’s a difficult topic,” he said. “But I think, as we go more down the AI path, we want to do more with our data and help people in our enterprises find out more about our data and give AI more access to that data and it’s going to be even more important.
“This is where you’ll see more regulation come in around data.”
Legalities adjust to data-intense world
This is now more evident with changes within the Privacy Act in Australia and Internet Response mandates.
“I think you’re going to see it more as AI gets access to more data,” Mr Thiele said.
He said people sending wrong emails or disclosing the wrong MRI record have been happening before the onset of AI. It’s all data.
“AI may find that data easier,” he said.
Mr Thiele said the generative AI of today – in the form Chat GPT and Microsoft Co-Pilot – was very good at deciphering language and understanding ‘exactly what is needed’.
“They are essentially a search engine that you can type natural language into and get the response back in natural language, so it’s the next iteration of a search engine, essentially,” Mr Thiele said.
“It’s more complicated than that, but to boil it down, with the underlying data we still have issues with that just like we do today.”
Big changes to come in AI
Mr Thiele said the AI of today was very good at dealing with language but he predicted big changes in the years ahead with images and video.
“The image generation is getting a lot better, so I think we’ll see a lot of advancement of image generation and also starting to showcase a lot of video generation,” he said.
“So, generating video that is nearly photo realistic.
“Over the next three to five years, you’ll see massive changes in that space to the possibility where movies can be generated with a prompt to an AI.”
This would not only change movies, he said, but also advertising.
And that, he said, would create a lot of work for lawyers.
“If you start thinking about ethics and compliance and who owns the copyright to that image that was generated by AI and how do the royalties get allocated, you’re going to see a lot of these things come up,” Mr Thiele said.
Hear the complete interview and catch up with other topical business news on Leon Gettler’s Talking Business podcast, released every Friday at www.acast.com/talkingbusiness
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