THE Australian Made Campaign has issued a reminder to businesses to boost country-of-origin branding on products and produce as an important part of their strategy to leverage the new export opportunities available via the Trans-Pacific Partnership (TPP).

“The TPP will significantly reduce trade barriers, opening up new markets for Aussie growers and manufacturers, but it is important that they make the most of the marketing opportunity presented by ‘being Aussie’,” Australian Made Campaign Chief Executive, Ian Harrison said.

“Prominent country-of-origin branding will play a key role in driving sales in the Pacific region, which has demonstrated increasing demand for Australian products and produce.”

The Australian Made Campaign administers and promotes the country’s only registered country-of-origin certification trade mark for all classes of Australian goods, the green-and-gold Australian Made, Australian Grown kangaroo logo.

“The stylised kangaroo has been used to promote genuine Aussie products and produce for almost three decades, and the research shows it works,” Mr Harrison said.

Research clearly establishes that the Australian Made, Australian Grown logo is by far Australia’s most recognised and trusted country-of-origin symbol.

In addition, surveys conducted by YSC Online in 2010 found that products carrying the logo in export markets were more likely to have increased sales than those which did not.

“Australia has earned itself a reputation for making and growing high quality products and produce, with the Australian dollar falling in value, demand for Aussie exports is growing strongly,” Mr Harrison said.

“For many small businesses involved in export, the Australian Made, Australian Grown logo, with its proven, established links to Australia, becomes their strongest brand in the marketplace.”

In addition to its role as a marketing tool in countries worldwide, the logo is already a registered certification trade mark in TPP nations Singapore and the USA. Plans for further registrations are underway.

ABOUT THE AUSTRALIAN MADE, AUSTRALIAN GROWN LOGO

The green-and-gold Australian Made, Australian Grown (AMAG) logo is the only registered country-of-origin certification trade mark for the full range of genuine Australian products and produce.

The AMAG logo supports growers, processors and manufacturers in Australia by helping businesses to clearly identify to consumers that their products are Australian. At the same time it provides consumers with a highly recognised and trusted symbol for genuine Aussie products and produce. It does both of these things in conjunction with a campaign encouraging consumers to look for the logo when shopping; it has been doing this since its introduction by the federal Government in 1986.

The AMAG logo can only be used on products that are registered with the not-for-profit organisation Australian Made Campaign Limited. The strict set of rules governing the logo’s use also require that it must always be used with one of five descriptors; ‘Australian Made’, ‘Australian Grown’, ‘Product of Australia’, ‘Australian Seafood’ or ‘Australian’ (for export use only). To use the logo goods must meet the criteria set out in the Australian Consumer Law as well the more stringent Australian Made, Australian Grown Logo Code of Practice. More than 2350 businesses are registered to use the AMAG logo, which can be found on some 15,000 products sold here and around the world.

www.australianmade.com.au

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RETAIL has proved resilience according to the Australian Retailers Association (ARA), with the Australian Bureau of Statistics revealing year on year Retail Trade figure growth of 4.6 percent for August 2015.

It is the seventh month in a row of more than four percent growth, with July 2015 retail sales showing 4.2 percent.

Year on year figures provide the most accurate measure of the sector’s performance and are the figures used by most retail businesses in their own reporting. Month on month growth for August 2015 over July 2015 was 0.4 percent.

Russell Zimmerman, ARA Executive Director, said the rise was the result of the tail end of winter sales, evidenced by the significant increases in department store and household goods sales.

“The half yearly sales period has triggered a flurry of activity which has provided a nice boost to the retail industry,” Mr Zimmerman said.

“Department stores, which have been experiencing yearly growth of around one to two percent for the past 12 months, have seen a 6.9 percent rise. This will be music to the department store chain’s ears, coming off the back of a long period of static growth.

“The household goods category has also been a beneficiary of the retail spending increases, recording the largest rise at 9.6 percent.

“Clothing, footwear and personal accessories has now seen six consecutive months of above average growth, indicating this category is back on track following an earlier lag in sales,” said Mr Zimmerman.

YEAR ON YEAR RETAIL GROWTH (July 2014 to July 2015 seasonally adjusted)

By category:

Food,  3.1 percent; household goods, 9.6 percent; clothing, footwear and personal accessories,  6.5 percent; department stores, 6.9 percent; other retailing, 2.3 percent; café restaurants, 3.5 percent and takeaway foods, 4.6 percent.

By state:

NSW, 6 percent; Victoria,  4.8 percent; Queensland, 3.7 percent; South Australia, 4.8; Western Australia, 3.1 percent; Tasmania, 2.8 percent; Northern Territory, -0.8 percent; and Australian Capital Territory 4.8 percent.

About the Australian Retailers Association:

Founded in 1903, the Australian Retailers Association (ARA) is the retail industry’s peak representative body representing Australia’s $284 billion sector, which employs more than 1.2 million people. The ARA works to ensure retail success by informing, protecting, advocating, educating and saving money for its 5,000 independent and national retail members throughout Australia.

For more information, visit www.retail.org.au or call 1300 368 041.

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NATIONAL resource industry employer group, AMMA, is urging the Palaszczuk government not to risk jeopardising future resource investment in Queensland through any punitive or short-sighted over-regulation of Fly-In-Fly-Out (FIFO) work.

AMMA’s call comes at the state government considers recommendations from a review panel examining the impact of FIFO work on local communities, and ahead of a further report on FIFO work expected for release this week.

“The review panel’s recommendations are under-considered and raise more questions than they answer,” says AMMA executive director, policy and public affairs, Scott Barklamb.

“They would impose a range of new reporting requirements and penalties on resource companies and those who do business with them, precisely when Queensland is under growing pressure as a viable destination for future global resource investment.

“In addition to imposing new compliance costs, liabilities and delays, the proposed new regulations bear little relation to how resource operations work in practice, and would be ineffective in supporting the development of local communities. Whilst it is welcome that changes would operate prospectively, the regulation would poses real risks for Queensland.”

With the recommendations likely to drag the industry down with additional layers of bureaucracy, Mr Barklamb says it is difficult to escape the conclusion that the review panel has put the creation of jobs for public servants ahead of the creation of jobs in the resource industry.

“FIFO work in Queensland is already in decline. The last thing an industry struggling with a massive downturn, and struggling to keep people in work, needs is the imposition of speculative and superfluous new regulation and new penalties,” he says.

“The Palaszczuk government was elected with a commitment to a substantial social and economic program.  Any new regulation that would endanger job creating investment, and make operating in Queensland more costly, inflexible, or risky can only threaten what can be achieved for the entire Queensland community.   

“The key to addressing any concerns with FIFO work is cooperation and engagement with industry, not more regulation. We urge the government to properly consult with industry before attempting to give effect of any recommendations that would change access to FIFO work.”   

The FIFO Review Reportis the first of two reports on FIFO, with the Queensland Parliament’s Infrastructure, Planning and Natural Resources Committee to also report on FIFO work on 9 October 2015. 

www.amma.org.au

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THE Victoria Tourism Industry Council (VTIC) expects tourism businesses in both Melbourne and regional Victoria to be hit hard by Friday’s grand final eve public holiday.

“The cost to pay Victoria’s almost 2 million full time employees not to come to work this Friday could reach $543 million, at a time when many tourism businesses already face significant cost pressures,” said Acting VTIC Chief Executive Erin Joyce.

Regional tourism businesses are highly sceptical of claims that increased costs will be offset by additional business over the weekend.

“Business will be worse-off as any benefit from additional visitation, above normal school holiday levels, will not exceed the extra costs incurred by employers as a result of the public holiday,” said Ms Joyce.

Due to public holiday penalty rates and expected negligible increases in customers, throughout the state many businesses will be forced to:

• Employ a skeleton staff
• Roster on inexperienced junior staff
• Open for reduced hours
• Close for the day; or
• Pass on some of the increased labour costs to customers by way of a surcharge 

VTIC warned that a compromised visitor experience on grand final eve could have a longer term effect on the competitiveness of Victorian tourism.

“Visitors from interstate or overseas may find many retailers, cafes, bars and restaurants closed or operating with reduced services levels. These experiences could damage Victoria’s global reputation as a leading tourism destination,” said Ms Joyce.

“We will continue to tell the government that the decision to introduce the grand final eve holiday is the wrong one and must be retracted for future years.”

The Victoria Tourism Industry Council (VTIC) is the peak body for Victoria’s tourism and events industry, providing one united industry voice.

Tourism and events are growth industries for Victoria and contribute $19.6 billion to the state economy each year and employ more than 200,000 people.

vtic.com.au 

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