Important steps underway to grow Victoria’s visitor economy

THE  Victoria Tourism Industry Council (VTIC) today commended the Victorian Government on key progress in its efforts to grow Victoria’s reputation as a leading destination for tourism and events.

“VTIC has been heartened by the commitment the government has shown towards the tourism industry through a range of announcements in recent weeks and we look forward to even more action in the near future,” said Acting VTIC Chief Executive Erin Joyce.

“Last week’s announcement of $3.6 million in funding for six key tourism infrastructure projects under the joint Commonwealth-State Tourism Demand Driver Infrastructure program is particularly welcome after a long wait.”

Ms Joyce said projects such as the new Melbourne Cricket Ground Roof Walk and Buzz Line Fly experiences will enhance Victoria’s visitor attractions and offerings.

“It is encouraging to see these projects as a start to the activation of a critical pipeline of tourism infrastructure projects for the state,” said Ms Joyce. 

Ms Joyce said the government had also positively responded to calls for support of the Great Ocean Road region following the Wye River bushfires.

“Businesses in the Great Ocean Road area rely on the influx of tourists to the region during the warmer months and again in the upcoming Easter period,” said Ms Joyce.

“That’s why we are encouraged by the government’s critical approval of more than $400,000 to help boost visitor numbers in the lead up to Easter through initiatives such as destination marketing and events support.”

VTIC also acknowledged the efforts the Victorian Government is making to listen to the views and concerns of tourism and event businesses in the state.

“The appointment of the Visitor Economy Ministerial Advisory Committee earlier this month is welcome, but there is still more to be done to keep Victoria’s tourism industry growing,” said Ms Joyce.

“VTIC looks forward to the imminent announcement of the new Visit Victoria Board and establishment of the entity as well as the development of an action oriented tourism and events plan.”

“These initiatives are vital steps to ensure government and industry can get on with the job of driving growth and sustainability of this important business sector and economic pillar.”

The Victoria Tourism Industry Council (VTIC) is the peak body for Victoria’s tourism and events industry, providing one united industry voice. Tourism and events are growth industries for Victoria and contribute more than $20 billion to the state economy each year and employ more than 200,000 people.

vtic.com.au

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