Tourism and events sector given the green light to shine

 

VICTORIA Tourism Industry Council (VTIC) welcomes Premier Andrews’ acknowledgement of the need for a more holistic and connected approach to tourism growth, as highlighted by the Victorian Visitor Economy Review.

“We are delighted that the Premier has acknowledged that we must bring the various aspects of the government’s tourism, marketing and events functions together, to drive growth with “one voice and one clear plan” for Victorian tourism,” said VTIC Chief Executive Dianne Smith.

The changes could result in greater:

• Synergies between, and within, government at all levels and the tourism sector.
• Cohesion on the ground for delivering crucial aspects of the visitor experience such as transport, infrastructure and information to increase visitor satisfaction, length of stay and spending.
• Coordination with other sectors including international education, sports, food and wine, agritourism and business events. 

“VTIC supports an events focus to spur growth, however we must better leverage these events to capitalise on their significant economic potential by encouraging further spending on other parts of the economy such as restaurants, accommodation, entertainment and wider regional travel,” said Ms Smith.

“This holistic approach will reap the economic rewards only if it is accompanied by significant expenditure on tourism marketing and further regional infrastructure investment throughout Victoria.

“VTIC looks forward to continued work in partnership with the government as the review outcomes are implemented, to drive job growth and prosperity for Victoria.”

The Victoria Tourism Industry Council (VTIC) is the peak body for Victoria’s tourism and events industry, providing one united industry voice.

Tourism and events are growth industries for Victoria and contribute $19.6 billion to the state economy each year and employ more than 200,000 people.

vtic.com.au

ENDS