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The Event acts as Gold Coast sales barometer
There is always a great deal of hype associated with Ray White Surfers Paradise’s annual three-day auction – branded The Event – but this year more than ever it is seen as a litmus test for the immediate recovery prospects for the Gold Coast.
More than 130 residential, prestige, industrial and commercial properties as well as land sites and marine vessels are set to go under the hammer on January 27, 30 and 31.
Ray White Surfers Paradise CEO Andrew Bell said The Event remained one of the largest auctions in Australia and provided an insight to buyer sentiment leading into the New Year.
“In two decades The Event has grown to unrivalled heights and is now seen as a litmus test for the regional and national markets for the year ahead,” Mr Bell said.
“It continues to grow each year, with prospective buyers coming from across the country and overseas and sellers keen to take advantage of this. “The Event acts to spur the market into action - as a result we often see substantial sales activity in the weeks following the auctions.”
Mr Bell said enquiries for The Event 2013 started in June 2012 with sellers keen to take advantage of The Event’s international marketing reach.
“The Event is well timed during the Gold Coast’s peak holiday season, which sees a huge number of prospective national and overseas buyers flock to the city,” he said.
Mr Bell said he had also witnessed a convergence of buyers’ and sellers’ expectations as the market continued to gain strength throughout the year, making The Event perfectly timed in the real estate cycle.
“There is general sentiment the market has reached the floor, which makes it an ideal time to sell with buyers seeing good value and competition for well-presented properties increasing,” he said. “A number of interest rate drops throughout the year has also improved buyer sentiment and will continue to do so over coming months as we feel their delayed effects.”
Mr Bell said he expected an increase in international interest at this year’s auction following a bumper year of more than $108 million in sales to overseas buyers through the Ray White Surfers Paradise Group network in 2012.
“This year we’ve seen a huge boost in sales to the international market, particularly Asian buyers, so we expect that will flow through to The Event,” he said.
Mr Bell said The Event’s listings showcased a diverse cross-section of Gold Coast properties ranging from one-bedroom units to prestige homes and small office spaces to large industrial facilities.
In his opinion, 2012 had seen a surge in buyer confidence across the board, driven by growing activity in the prestige sector and the record sale of a $12 million Sanctuary Cove mansion.
“Our office has traditionally been responsible for a number of the city’s highest priced sales and last year we witnessed noticeable growth in the prestige sector,” Mr Bell said. “It gives the rest of us confidence when Australia’s highest wealth citizens back their intuition that now is the time to get into the market, and as a result we’ve seen steady activity across the residential market following the string of high-priced sales.”
More than half a billion dollars worth of property has been sold through The Event to date, with more than $30 million in sales each year since 2008.
The Event 2013 starts on Sunday January 27 with residential and marine auctions and the presentation of Andrew Bell’s annual property report at the Gold Coast Arts Centre, followed by the commercial auction on Wednesday January 30 at Southport Yacht Club, and concluding on January 31 with the prestige auction at Palazzo Versace.
ENDS
