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Jupiters’ $345m refurb. is iconic for Gold Coast
AUSTRALIAN tourism’s most significant hotel refurbishment and extension is underway at Jupiters Hotel and Casino, on the Gold Coast, as Star Entertainment, formerly Echo Entertainment Group, progresses with the property’s $345 million transformation.
Star Entertainment Queensland managing director Geoff Hogg said the revitalisation of Jupiters’ Hotel was the first major upgrade in the history of the property that, when it was built in the mid-1980s, re-defined luxury accommodation and entertainment on the Gold Coast.
“The extensive renovation will see all rooms completely revitalised to offer both business and leisure travellers a world-class experience,” Mr Hogg said.
While the $75 million initial revitalisation of the property’s almost 592 rooms, together with work already completed around the pool and hotel façade, will be completed in 2016, construction has launched on the 17-storey, luxury six-star suite tower at the front of the property.
The 80-suite tower offers what is known as a ‘six-star’ experience and features some of Australia’s most luxurious accommodation environments.
“The six-star hotel is the signature piece of the transformation of Jupiters which will redefine luxury and take personalised service to a completely new level,” Mr Hogg said. “It is the centrepiece of what will be the most exciting part of the development.”
Mr Hogg said the hotel targets high value travellers and so-called ‘high-rollers’ gambling guests, especially those from Asia.
Suites range from one to four bedrooms and all have private balconies with extraordinary views over Gold Coast beaches and the Hinterland. The top 10 levels feature what are being called ‘super-suites’ with huge balconies that even offer guests indulgent ‘bathtub views’ of the Pacific Ocean.
The strong focus on getting the in-room experience right at Jupiters Hotel is indicative of the amount of focus Star Entertainment Group is placing on developing its Queensland properties.
Mr Hogg said the team worked with six prototype rooms in early 2015 to help shape the details and ensure the end product delivered an experience visitors to the Gold Coast would go home talking about.
“The prototype rooms have given us the ability to work closely with our team and selected guests to get their feedback on design, functionality and the ambiance of each room, and the response we’ve had so far has been fantastic” Mr Hogg said told the Gold Coast Bulletin.
Internationally renowned architects Steelman Partners styled the rooms in a way that aimed to create a sophisticated and modern feel that would complement the Gold Coast’s relaxed beachside lifestyle. This vision has been delivered on the Gold Coast by ML Design, a respected South East Queensland architectural practice.
The rooms feature state-of-the-art lighting and technology, iPad connectivity and smart televisions, while offering guests the very best in terms of luxury finishes, including marble and stone sourced from Italy and Turkey, rain-head showers and luxurious new bedding.
Mr Hogg said new digital signage has also installed throughout the property, particularly to guide hotel guests who are visiting for a conference or event.
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