New way for Australian businesses to reach 1.3 billion Chinese consumers

AUSTRALIAN companies have the opportunity to reach more than 20,000 quality Chinese sales representatives, with access to 1.3 billion Chinese consumers, by becoming part of the Australian pavilion at CHIMPORT 2014, the largest import fair for global consumer goods and services in China.

China’s most affluent consumers are spending increasing amounts on luxury items but many Australian brands have found it a challenging market to enter because there was no effective platform for representation. 

The first dedicated exhibition booth for Australia is planned for CHIMPORT, which may be the business event to make that vital headway. It will be held at the Pazhou International Convention Centre, Guangzhou, from September 23-25. 

On the ground to assist Australian exhibitors before during and after the exhibition will be EventCepts, a Melbourne event management, production and logistics company with more than 30 years experience.

EventCepts was the exclusive global partner for ‘Made in Italy’ at last year’s CHIMPORT exhibition and the stand was such a standout that organisers have invited managing director, Connie Paglianiti, and her team to create the first Australian booth in 2014.

Ms Paglianiti said CHIMPORT differed from other trade exhibitions, as each exhibitor is a country, rather than a company. The advantage is that most people visiting the stand are specifically interested in Australian products.

She said this was an important difference because Chinese sales representatives were not industry focused – rather they looked for sales opportunities from countries they were familiar with and have done business with in the past.

Ms Paglianiti believes CHIMPORT gives Australian companies an affordable, credible and lucrative opportunity to tap into the world’s largest and most exciting market.

“For many years our markets have been flooded by Chinese products. I want to see this reversed,” Ms Paglianiti said.

“I want to see Australia invade the Chinese market with our wonderful and unique products.

“Chinese people love Australian products because they believe that the claims we make about our products are true; that we are honest in our labelling and they can trust them.”

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POSTED MAY 28, 2014