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How to resolve AdBlock issue? Wu designs Australia’s ‘Google or ChatGPT for investments’
By Leon Gettler, Talking Business >>
IMAGINE coming across something like the ‘Google’ for all investments. Or maybe something like ChatGPT?
That describes investmentmarkets.com.au, a company set up by Angelina Wu. Her background includes money markets, wealth advisory and media, including stints with Commonwealth Bank, UniSuper, Trustees Australian and Guangzhou TV in China – and the last 4.5 years with Investment Markets.
Ms Wu and her co-founder Chris Morton launched the service after years of testing and refining its functionality.
She said the business plans to dominate all Australian investments.
“We have all the asset classes, all the industries, all the liquidities,” Ms Wu told Talking Business. 
“The idea is to cover anything, like shares in a company or units in a trust.
“We’ve got pretty much every asset class. We’ve got shares in equity, we’ve got property, we’ve got fixed interest, we’ve got cash, we’ve got term deposits, we’ve got everything. We’ve got alternatives as well and we cover all the industries.
“We’re starting to grow more of the alternative assets and the start-ups are coming on board as well.
Broadening investment choices
Ms Wu said the company seeks to “make it broad” for all investors.
“The idea is to make it brand agnostic and broad and a level playing field for everyone and to democratise this place,” Ms Wu said. “And that goes back to the idea of having investmentmarkets.com.au being a place for every product issuer for their books.
“It’s a marketing tool for our product issuers.
“We are brand agnostic. We treat everyone exactly the same and the commercials of the platform is we don’t charge investors. We charge the product issuers by listing on the platform.”
“We don’t charge a percentage of the capital raised. It’s not commission-based, it’s a level playing field.”
As a result, it’s a flat fee for all product issuers, she said.
“It can’t be a percentage of their earnings because that would require investmentmarkets.com.au to endorse them. That can’t happen in a system that has been deliberately set up a level playing field.
”We don’t vet our dues,” Ms Wu said
“We believe that the investors, which is the target audience of this platform, would like to make their own decisions. They do their own analysis and search.
“It’s a discovery tool for them. We don’t want to insult their intelligence so we let them go and make their own decisions.”
Shifting investment preferences
Ms Wu said in the last 6-12 months, property and income had been popular among investors.
“While this has been understandable, it would be interesting to see what will happen with interest rates tipped to come down.”
Investmentarkets.com.au doesn’t guide investors to physical properties. Instead, they are directed to property funds
“What we’re trying to build is a realestate.com for investments,” Ms Wu said.
“Our intention and ambition is to be a dominating platform for any investors who come from Australia. It’s to be the Investments Central to find any investment in one place.
“It’s the education element as well. We run investor seminars every year and we have smaller events as well,” she said.
“We want to get more than 1200 people registered for it and the number is growing about 20% each time.” 
Hear the complete interview and catch up with other topical business news on Leon Gettler’s Talking Business podcast, released every Friday at www.acast.com/talkingbusiness
https://shows.acast.com/talkingbusiness/episodes/talking-business-7-interview-with-angelina-wu-from-investmen
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