CUA's new CEO to drive growth

Credit Union Australia (CUA) has appointed Chris Whitehead as chief executive officer with a mandate to to drive its long-term strategy to become Australia's number one member owned financial institution.

 

Mr Whitehead, who was most recently regional director of Bank of Scotland, is aiming to offer new insight to the credit union with more than 20 years experience in information technology and financial services including nine years with Bank West.

CUA Board chair Kevin Ross said Mr Whitehead's experience and focus were aligned with CUA's future development.

"Chris's skills in developing retail banking products, services and management teams combined with his experience in systems and process improvement will help CUA evolve and secure greater market share," Mr Ross said.

Mr Whitehead said he was enticed to accept the role due to his drive to educate the market on alternatives to the ‘Big Four Banks'.

"CUA has a very strong market position and there is still immense potential to grow its membership and offer the community a solid alternative to the banks based on great service, fairness and value for our members -- which underpins CUA's differentiation in the market place," he said.

CUA is Australia's largest credit union and mutual financial institution, comprising 404,000 members, 800 staff and $7.7billion in assets under management.

http://www.cua.com.au/

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