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Hilton Brisbane teams plant 100 trees to celebrate Hilton centenary
IT WAS ALL ABOUT community legacy when teams from Hilton Brisbane planted 100 trees to mark global hospitality company Hilton’s 100th year in May.
The tree planting was all about reinforcing Hilton Brisbane’s commitment to taking action on environmental and community initiatives and it aligns with Hilton’s Corporate Responsibility program, Travel with Purpose, which is focused on doubling social and community investment and cutting its environmental footprint in half by 2030. 
Hilton teams planted 100 native trees at Lambertia Close Park in Brisbane’s Mt Gravatt East nature corridor, putting shovel to soil to contribute to Brisbane City Council’s ongoing program to regenerate local habitats with native flora and fauna.
“One hundred trees for 100 years is a fantastic opportunity to demonstrate our commitment to the community and help make Hilton’s Travel with Purpose goals a reality,” Hilton Brisbane general manager Chris Partridge said.
Mr Partridge said Hilton staff wanted to find a fulfilling way to celebrate Hilton’s ‘100 years of filling the Earth with the light and warmth of hospitality’.
Christopher Nassetta, Hilton president and chief executive officer said the 100th year of hospitality was an opportunity to reflect and put a stake in the ground for the future. 
“Conrad Hilton charted an ambitious course for Hilton in 1919, and I think he’d be proud of what we’ve accomplished so far,” Mr Nasetta said. “In my view, the world’s a better place because Hilton was born 100 years ago, and if we do our job right, the world will be a better place because Hilton’s in it for the next 100 years.”
The tree planting was yet another example of the commitment and volunteering undertaken by Hilton Brisbane team members every year. Efforts like this have seen Hilton Brisbane win the Queensland Hotel Association’s award for Outstanding Community Service and Achievement three years in a row – 2016, 2017 and 2018.
Hilton celebrated its official 100th anniversary on Friday, May 31, 2019 – a momentous occasion for the global hospitality company with a history of innovation, which in 2019 was also recognised as a World’s Best Workplace by the Great Place to Work organisation. 
Travel with Purpose is Hilton’s corporate responsibility strategy to redefine and advance sustainable travel globally. By 2030, Hilton plans to double its social impact investment and cut its environmental footprint by half.
Hilton tracks, analyzes and reports its environmental and social impact at each of Hilton’s more than 5,700 hotels through LightStay, its performance measurement system. Travel with Purpose capitalises on Hilton’s global scale to catalyze local economic growth, promote human rights, invest in people and local communities and preserve the planet by reducing the hotel group’s impact on natural resources. The strategy aligns with the United Nations Sustainable Development Goals.
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