Debtset – Bailiff-Sheriff Aust MEMBER Login
Graymedia merges into Red Agency Brisbane
PUBLIC relations, social media and experiential agency, Red Agency, is expanding operations in Queensland with local independent group Graymedia announcing it will join its Brisbane office.
Founded in 2009, Graymedia is well regarded on the Brisbane PR scene and brings key strengths in healthcare, mining and resources, travel and tourism, education, sport, technology and finance. 
Owner and founder, Yasmine Gray is a former president of the Public Relations Institute of Australia (PRIA) in Queensland and will become the principal of Red Agency Brisbane.
James Wright, the managing director of Red Agency Australia and its owner group Havas PR Asia-Pacific, said the move was part of a strategic investment plan to increase its profile and footprint in Queensland.
“Our Brisbane office has always been a very tidy operation but the introduction of Graymedia will help scale up and increase our footprint,” Mr Wright said. “I believe the timing for growth is right and the qualities both teams bring will make for an increasing compelling offer to clients.
“From the outset there has been an alignment of ideas and approach from both agencies, we are forward thinking companies with a strong creative slant, a focus on attention to detail and a commitment to evolving the role PR can play for our clients.
“It is great to bring in someone of the quality of Yasmine, who is a well respected industry leader known for her strategic approach, energy and dedication, into Red Agency.”
Ms Gray said the merger was a sound progression for Graymedia, which has forged a strong niche in Queensland.
“We are extremely pleased to be joining such an award winning team as Red Agency,” Ms Gray said.
“We have always been very proud to be a Queensland born and bred company that has focused on quality and results. Now, together with Red Agency, we have a fantastic opportunity to grow and develop. The future for us all is very bright.”
Red Agency has offices in Sydney, Melbourne and Brisbane and is part of one of the world’s biggest business communication groups, Havas PR.
Mr Wright said Red Agency focused on offering strategic public relations and communications for clients across consumer, corporate, technology and government practice areas. I also has specialist teams in experiential and activation, Red Guerilla, and social strategy and community management, under #RedSocial.
ends
