Make good at AMIs

Queensland agency, Make, has dominated the 2008 Australian Marketing Institute (AMI) Awards for marketing excellence.

The Brisbane independent agency, previously known as Advertising Depot, won an unprecedented seven state awards and had three national finalists to be the most nominated agency nationally at the AMI awards. Make dominates for Queensland for the second time in three years with 10 nominations for the 14 awards on offer.

Make’s work for clients Brisbane City Council, Bond University, Macquarie Leisure owned AMF Bowling, rare|wear and Youngcare was assessed using criteria measuring not only creativity but effectiveness.

Make’s managing partner, Murray Berghan said, “We’re delighted to have been part of these campaigns. Innovative and effective marketing doesn’t happen without a concerted collaboration between clients and agency. We are lucky to work with some wonderful people who have great marketing acumen. Our business ethos is effectiveness through creativity and results are always the priority.”

Brisbane City Council was awarded for its Greenheart CitySmart campaign – a campaign launched to achieve the Lord Mayor Campbell Newman’s commitment to make Brisbane Australia’s most sustainable city. It aims to reduce Brisbane’s carbon footprint by 50 percent by year 2026.

AMF Bowling scored a strike at the AMI NSW awards, with its Striking campaign for the launch of AMF Bowling Centre North Strathfield.

Bond University’s Chase Your Ambition campaign was also selected as a national finalist in several categories. Spearheaded by a 30 second television commercial and teamed with web, outdoor and radio, the campaign achieved outstanding results.

Director of marketing and admissions at Bond University, Andrea Harcourt, said, “Together with Make, we were able to create a campaign that adopted a layered approach to establish a credible connection between Bond University and our target market. Market feedback and the ensuing results were outstanding. Student enrolments, applications and conversion rates for 2007 broke all records against a declining industry trend, and our audience clearly received the message that ambitious people go to Bond.”

Another of Make’s clients which needed to make room on the mantle, was clothing company rare|wear who won for their interactive campaign, Believe in Destiny which, with over 3.5 million views on YouTube, has become Australia’s most successful YouTube viral ad of all time.

National charity, Youngcare was awarded twice for their Young People Deserve Young Lives entry. Dedicated to finding appropriate care for young people with high care needs, Youngcare used a variety of media to deliver their message including print, outdoor and a ‘game day stunt’ with the NRL One Community Initiative.

www.advertisingdepot.com.au

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