International Champions Cup Australia brings the Beautiful Game to the World’s Most Liveable City

 

VICTORIA'S peak events industry body welcomes today’s announcement that Melbourne will be the exclusive host of soccer’s International Champions Cup Australia in 2015.

“As the global sporting capital, Melbourne is the ideal place for this wonderful event that will bring together the world’s best players, their huge supporter base and local fans,” said Victoria Events Industry Council (VEIC) Chief Executive, Dianne Smith.

Ms Smith’s comments follow the announcement that three leading international soccer teams, including Real Madrid F.C., will feature in the tournament at the Melbourne Cricket Ground in July 2015.

“The tournament is expected to deliver an economic benefit of more than $50 million to Victoria, which is yet another example of the significant benefit major events and tourism bring to Victoria,” said Ms Smith.

And we can expect near capacity crowds, thanks not only to the calibre of the teams, but also to the commitment of organisers to making tickets as accessible and affordable as possible.”

VEIC Chairperson Peter Jones said: “This is only the third edition of this series and Melbourne has been able to secure this event because of its worldwide reputation for staging iconic sporting events."

“Having a stadium such as the MCG in the heart of the city is a big drawcard. We can host all the matches in one venue and this makes us a very attractive destination for these top tier clubs.”

Ms Smith added that the event will showcase Melbourne and Victoria globally, as the tournament will be broadcast to more than 150 countries.

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Established in December 2006, the Victoria Events Industry Council (VEIC) is the peak policy council representing Victoria’s $1.4 billion event industry.

vtic.com.au  

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