Brisbane visitor information centre goes on show at The Regent

BRISBANE'S iconic heritage-listed picture palace, The Regent, re-opens its doors to the public today as it becomes the new home of the Brisbane Visitor Information and Booking Centre.

Lord Mayor Graham Quirk said the relocation of the visitor information centre a short distance from its free-standing structure in the Queen Street Mall to The Regent would breathe new life into the building.

“Dating back 85 years, The Regent is a much-loved historic icon of Brisbane, being characteristic of a classic 1920s picture palace which at the time marked the development of Queen Street as a cultural precinct,” Cr Quirk said.

“It even has some mysteries including a bullet hole in the ceiling which has been the source of many stories over the years.

“Our visitor information centre plays a vital role growing leisure tourism in Brisbane, providing around 1800 people per day with events and entertainment information, itinerary planning, brochures and maps, public transport advice, general tourist advice and tour and accommodation bookings on behalf of our operators.

“The move to The Regent has provided the centre with more space, the opportunity to install new technology, extended areas for travel bookings and improved tourist information facilities.”

The information centre will operate concurrently in both The Regent and its free-standing mall premises during the busy holiday season, until the mall structure is demolished in the quieter February/March 2015 period, increasing space for pedestrians and improving the layout of the mall for visitors.

The new information centre was designed and fitted out by The Regent building owners ISPT, one of Australia’s leading property fund managers, at no cost to the city.

ISPT Development Services General Manager Chris McCluskey said ISPT was delighted to be hosting the centre in The Regent.

“It is a prime opportunity to reactivate the building’s ornate Grand Foyer into a wonderful space for residents and visitors, with public areas and seating designed to fully engage with its significant heritage qualities.”

Cr Quirk said the information centre’s relocation to The Regent would be complemented by new resources designed to help raise the profile of and direct visitors to Brisbane’s tourism attractions and experiences.

“Brisbane Marketing has just launched its latest Brisbane Visitor Guide, which is the definitive go-to publication covering tourism attractions, events, food and drink, fashion and shopping arts and culture as well as sport and recreation,” he said.

“The new-and-improved visitor guide highlights our diverse city precincts and focuses on the wonderful attractions and experiences in our surrounding local government areas.

“The 50-page visitor guide will also be distributed to visitor information centres regionally and further afield and will be updated every six months.

“Additionally, Brisbane Marketing has produced a new Brisbane map, providing visitors with an easy-to-read guide to get around the city, including information about our varied precincts, must-see experiences and attractions and public transport.”

Cr Quirk said Brisbane Marketing was also improving its services to the tourism industry by launching a new online Industry Toolbox to keep operators up to date with its activities.

“The Industry Toolbox offers tourism operators a one-stop-shop of Brisbane Marketing’s campaigns, event calendars, images, itineraries and a host of useful destination content for operators to pass on to visitors,” he said.

“These initiatives follow the launch of the revamped VisitBrisbane website at visitbrisbane.com.au earlier this year.

“The comprehensive and interactive site for visitors and locals alike allows residents to sign up and register their own special events and helps travellers experience the region like a local.

“VisitBrisbane attracted more than 214,000 unique visitors and 806,000 page views last month and is fully adaptable to mobile phones, tablets and PCs.”

For more information on the Industry Toolbox, go to www.visitbrisbane.com.au/Information/Industry-Toolbox

WWW.BRISBANEMARKETING.COM.AU

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