Free tram initiative continues to neglect tourism needs

 

THE Victoria Tourism Industry Council (VTIC) has criticised the State Government for failing to include many of Melbourne’s centrally located tourist attractions in its Free Tram Zone.

“The tourism industry is disappointed that this latest announcement regarding the Free Tram Zone once again excludes many key attractions that are vital to our visitor economy,” said VTIC Chief Executive Dianne Smith.

“VTIC supports the Free Tram Zone initiative, but we have recommended to the State Government that the zone must be expanded and we will continue to advocate for this change for the good of the tourism industry.”

Excluded sites include:

- Melbourne Museum

- Melbourne Cricket Ground

- Melbourne Convention and Exhibition Centre

- Southbank precinct including Eureka Skydeck and the Crown Complex

- Victoria Arts Centre

- National Gallery of Victoria 

“Public transport in Melbourne plays a key role in facilitating tourism, supporting visitation to key venues and providing a smooth travel experience within our city. This is a golden opportunity to significantly improve the visitor experience and grow the tourism economy, so we will continue to urge the State Government to commit to making this change,” said Ms Smith.

Ms Smith’s comments come as the State Government unveils the signage that will be used to alert passengers that they are within the transport zone where they can travel on trams free of charge.

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The Victoria Tourism Industry Council (VTIC) is the peak body for Victoria’s tourism and events industry, providing one united industry voice. Tourism and events are growth industries for Victoria and contribute $19.6 billion to the state economy each year and employ more than 200,000 people.

vtic.com.au

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