FOMO Freebies to thank Melburnians post-lockdown

THE CITY of Melbourne and the Victorian Government will provide free giveaways as an extra incentive for people to return to the city now that lockdown restrictions have eased.

FOMO Freebies provide a chance to enjoy quintessential Melbourne experiences from shopping at the Queen Victoria Market to experiencing the hit Broadway musical Frozen, or Harry Potter and The Cursed Child. The FOMO campaign is part of the $200m Melbourne City Reactivation Fund in partnership with the Victorian Government and the City of Melbourne.

There will be more reasons to return to the city with FOMO Freebies on offer from participating retail, accommodation, tourism and entertainment venues from Monday June 21 to Sunday July 18.

"The buzz is coming back to Melbourne and we are encouraging everyone to come and experience the best of what's on offer in Melbourne this winter,” Melbourne Lord Mayor Sally Capp said.

“By giving away these freebies we are reminding Melburnians that the city is very much open for business and we’re still Australia’s cultural capital.

“FOMO Freebies is a great way to thank people returning to the city and provide a major boost to retail, tourism and accommodation businesses across the City of Melbourne," Cr Capp said.

"Now is the perfect time to rebuild the team connection you’ve missed while working away from the office, or to bring your kids into the city to enjoy the family entertainment on offer during the school holidays.”

A Melbourne City Lord Mayor said giveaways would be up for grabs over the next four weeks, including:

• Sea Life Melbourne Aquarium: 200 double passes to experience an underwater world;
• Frozen The Musical: 200 tickets;
• Harry Potter and The Cursed Child: 200 tickets to Part 1 and Part 2;
• NGV: 100 ‘Friday Night’ double passes;
• The Westin Melbourne: 200 overnight staycations;
• Sofitel Melbourne on Collins: 200 overnight staycations;
• Melbourne Star Observation Wheel: 250 double passes;
• O’Brien Ice House in Docklands: 200 double passes (including skate hire);
• Imaginaria: 200 tickets for an immersive play experience in Docklands;
• Queen Victoria Market: 400 x $50 vouchers;
• Rising Melbourne: 100 Aunty Zeta Rain Slickers;
• Discovera Hidden Bars and History Tour: 200 double passes.

More prizes are to be announced. All giveaways and pick up details will be announced ahead of time via @WhatsOnMelb social media accounts (Facebook, Twitter and Instagram).

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