Tourism body applauds Melbourne public transport cost reduction
THE s initiative that will reduce the cost of public transport for Victorians and visitors to our state.“This initiative will make Melbourne a more attractive destination for international and domestic tourists and encourage them to explore the many attractions our city has to offer,” says VTIC Chief Executive, Dianne Smith.“This is a ‘win’ for Melbourne’s significant international student population and will further enhance the city’s reputation as a world-class study destination.“A comprehensive communications plan must accompany these changes so visitors are aware of their ticketing obligations when using public transport.“Ticketing for Victoria’s regions should be reformed to encourage visitors to explore more of our state and spread the associated economic benefits.“It is positive that this initiative has bipartisan support and we look forward to it coming into effect.”www.vtic.com.auends
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