Engaging with Gen X, Y is not hard - IPA

MANY accountants are lagging in engagement with Generation X and Y Millennials but it should be simple, according to the Institute of Public Accountants (IPA).

“To attract younger generation clients we need to know what makes them tick,” said IPA chief executive officer, speaking at the IPA’s national congress last week.

“While there are differences and not just age differences between Gen X and Millennials, there are some core values which both generations share.

“Generation X values relationships, family, freedom and a good work-life balance.  They tend to struggle with limits and rules, which also means they need advice to guide them through the compliance trail that our members live and breathe every day.

“Generation Y or Millennials value family, personal connection and loyalty.  They seek what is genuine; are optimistic when it comes to change; advocate for the environment and social justice.  They also place high value on tolerance and diversity, teamwork and work-life balance.

“Common ground between these generations are the values of diversity, opportunity and social value.

“Recognising these factors gives accountants as trusted advisers a good starting point for conversation; then it’s a matter of drilling down to understand their individual needs,” said Mr Conway.

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