Tills set to ring for Mothers Day - ARA

RETAIL stores are preparing for an influx of shoppers over the next week, as Aussies hunt for the perfect gift to give to mum this Mother’s Day, May 8, according to the Australian Retailers Association (ARA).

The ARA estimates Australians will spend around $2 billion in celebration of Mother’s Day this year. Of this, flowers will account for $200 million, while dining out will account for the lion’s share at more than $300 million.

Russell Zimmerman, ARA Executive Director, said Mother’s Day is one of Australia’s biggest spending occasions, second only to Christmas.

“Mother’s Day has always been a big gift giving opportunity, with most Aussies touched by the day in some way, whether it be their own mother, the mother of their children, or grandmother,” said Mr Zimmerman.

“As a result, some retail categories are likely to see a much-needed lift in sales as mums around Australia are spoiled by their families.”

Categories expected to pick up extra sales in the lead up to Mother’s Day include florists, jewellery, newsagents (cards and wrapping), fashion stores, gift cards, experiences such as massages and spas, chocolates and confectionery, as well as restaurants and cafes.

“Mother’s Day lunches are hugely popular in Australia, with restaurants and cafes often booked out well in advance, while celebrating with the traditional Sunday roast at home will also lead to an increase in grocery purchases associated with home entertaining,” said Mr Zimmerman.

“With an election looming and consumer confidence traditionally declining in the lead up to elections, retailers will be using Mother’s Day as an opportunity to increase sales by offering tailored gifts, packages, or products that may have appeal to mums.”

About the Australian Retailers Association

Founded in 1903, the Australian Retailers Association (ARA) is the retail industry’s peak representative body representing Australia’s $293 billion sector, which employs more than 1.2 million people. The ARA works to ensure retail success by informing, protecting, advocating, educating and saving money for its 5,000 independent and national retail members throughout Australia.

For more information, visit www.retail.org.au or call 1300 368 041.

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