Spending surges in department stores: ARA

NATIONAL retail spending saw 3.2 percent growth year on year in February 2016, according to Australian Bureau of Statistics, with department stores picking up the lion’s share of the rise, says the Australian Retailers Association (ARA).

Total retail sales for the month were $24.8 billion. ARA records show this to be the lowest recorded year on year growth in two and a half years, since September 2013.

Year on year figures provide the most accurate measure of the sector’s performance and are the figures used by most retail businesses in their own reporting. February 2016 sales showed a 0.0 percent increase over January 2016 (month on month).

ARA Executive Director, Russell Zimmerman, said February 2016’s year on year retail growth figure is a reflection of Australia’s economic conditions and consumer uncertainty.

“While we saw a strong Christmas and January sales period, spending growth always tends to slow in February, which has clearly been the case this year,” said Mr Zimmerman.

“A combination of warmer weather patterns across most states, a pull back in spending as consumers headed back to work and school, as well as economic uncertainty have contributed to this outcome,” he said.

On a category basis, department stores were the main beneficiary of February’s growth, with a year on year increase of 6.6 percent – a clear indication that the transformation programs of the two major chains are making headway.

“Department store growth in 2015 was mostly underwhelming, so to see this result will be heartening for David Jones and Myer, who have both placed an incredible amount of effort into reinvigorating their businesses,” he said.

The ACT saw the largest rate of growth in February, at 7.2 percent, while Western Australia sat squarely at the opposite end of the spectrum, posting a loss in trade of 0.1 percent. WA’s last growth decline occurred in May 2014, at -0.7 percent.

“The lackluster performance experienced by retailers in WA is not unexpected, with the state having been hit considerably in recent months by the deflation of the mining boom,” Mr Zimmerman said.

“Consumers in WA have been quite pessimistic over the last few months as the large groups of workers who were present in the state have withdrawn, taking with them their considerable volumes of disposable cash.”

Clothing, footwear, and personal accessories also fared well, with 6.3 percent growth, which Mr Zimmerman said could be attributed to a mix of end of season clearance sales, unseasonably warm weather, and the introduction of new season stock.

“While overall growth of 3.2 percent is not a poor result for retail by any stretch, as retail is one of Australia’s largest private sector employers it is important the industry continues its momentum to be able to support our economy long into the future.

“We anticipate 2016 will be a year of mixed fortunes, with uncertain economic conditions, an election on the horizon, and an unpredictable Australian dollar all contributing to the current landscape,” Mr Zimmerman said.

YEAR ON YEAR RETAIL GROWTH (February 2015 to February 2016 seasonally adjusted)

By category:

Food, 2.4 percent; household goods, 4.3 percent; clothing, footwear and personal accessories, 6.3 percent; department stores, 6.6 percent; other retailing, 2.9 percent; cafés, restaurants and takeaway foods, 1.6 percent.

By state:

NSW, 4.6 percent; Victoria, 4.7 percent; Queensland, 1.2 percent; South Australia, 2.7 percent; Western Australia, -0.1 percent; Tasmania, 3.1 percent; Northern Territory, 0.6 percent; and Australian Capital Territory, 7.2 percent.

About the Australian Retailers Association:

Founded in 1903, the Australian Retailers Association (ARA) is the retail industry’s peak representative body representing Australia’s $293 billion sector, which employs more than 1.2 million people. The ARA works to ensure retail success by informing, protecting, advocating, educating and saving money for its 5,000 independent and national retail members throughout Australia. For more information, visit www.retail.org.au or call 1300 368 041.

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