New campaign entices visitors to fall in love with Mackay

QUEENSLANDERS will be enchanted by Mackay’s stunning nature-based tourism experiences with a new marketing campaign. 

Tourism and Events Queensland (TEQ) CEO Leanne Coddington said the campaign, developed in partnership with Mackay Tourism, was the first to leverage the destination’s new tourism brand, The Mackay Region - Nature. Reserved.

“The Nature. Reserved. campaign amplifies The Mackay Region’s strengths as a nature-based tourism destination,” said Ms Coddington.

“From secluded beaches, to sub-tropical rainforest and an abundance of wildlife, The Mackay Region offers many memorable holiday experiences.

“There is a strong demand for outdoor tourism experiences with more than 10.3 million Australians visiting Queensland’s destinations for a nature-based experience in the year to September 2014. This campaign will help grow that market for The Mackay Region.

“Nature. Reserved. will see stunning imagery of The Mackay Region feature across print, radio and online, inspiring Queenslanders to book their own Mackay getaway.”

Mackay Tourism General Manager Stephen Schwer said the campaign was an exciting milestone for the region’s tourism industry.  

“We’re thrilled to be partnering with TEQ and local industry to reinforce The Mackay Region’s growing reputation as a spectacular nature-based tourism destination,” said Mr Schwer. 

“In the year to September 2014, The Mackay Region welcomed 779,000 domestic overnight visitors. This campaign will capitalise on the appeal of nature-based tourism experiences to the Queensland holidaymaker, drawing more visitors to the destination.” 

Fourteen local operators have partnered with TEQ and Mackay Tourism to offer visitors a series of Nature. Reserved. holiday packages, available through MackayRegion.com and Queensland.com.

ENDS