Study reveals breadth and depth of Sovereign Hill’s significant economic impact on Victoria

THE Victoria Tourism Industry Council (VTIC) has applauded Sovereign Hill in the wake of the release of the economic impact study revealing the significant benefit the tourist attraction brings to Victoria.

The study shows Sovereign Hill contributed $228.5 million and 1,422 jobs (including part-time, casual and full-time) to the Victorian economy in 2012/2013.

“This significant contribution and job creation is realised through hotels, B&Bs, cafes, restaurants, taxis, supermarkets and in many other ways in Ballarat and throughout Victoria,” said VTIC Chief Executive Dianne Smith.

“This is a great example of our mantra that ‘tourism equals jobs’, especially in regional Victoria.

“This study demonstrates that investing in tourism infrastructure and product development provides considerable returns in terms of employment, regional productivity improvements and community cohesion."

More broadly, tourism and events are growth industries for Victoria and contribute $19.6 billion to the state economy each year and employ more than 200,000 people.

The Victoria Tourism Industry Council (VTIC) is the peak body for Victoria’s tourism and events industry, providing one united industry voice.

vtic.com.au