Bulla Dairy Foods welcomes the China-Australia Free Trade Agreement

BULLA Dairy Foods (Bulla) has welcomed the signing of the China-Australia Free Trade Agreement (ChAFTA) with a visit by Prime Minister Tony Abbott to its Colac plant.

Exports are currently a small part of the Bulla business but this new trade agreement should see Bulla’s chilled and frozen dairy exports expand significantly. 

Allan Hood, Bulla Dairy Foods CEO, said of the agreement, “Australia is seeing strong demand from China for dairy. With the quality, taste and reputation of our products we expect this to continue to grow and now via the ChAFTA the progressive elimination of significant dairy tariffs will mean we are finally able to compete on an equal footing with New Zealand and the EU.

“It has been a privilege to have Prime Minister Tony Abbott visit our site in Colac today and showcase the impact the FTA will have on local businesses.” 

While Mr Hood felt the full potential of the ChAFTA would not be realised for several years Bulla has already recruited a team to engage potential partners in China and develop their export portfolio.

Bulla’s significant investment over the last few years in facilities at Colac including a state-of-the art Innovation Centre and Milk Separation Plant will support this growth trajectory via innovative new products and expanding current lines, Mr Hood said.

An iconic Australian brand, the Bulla family has been manufacturing quality dairy products for over 105 years.

Mr Hood said the ChAFTA would play an exciting part in Bulla's next chapter, “creating new jobs in the community, supporting local farmers and bringing premium dairy products to families across Australia and in new overseas markets”

www.bulla.com.au

 

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