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US manufacturer AGCO focuses on hi-tech systems
THE SHAPE of things to come may be gleaned from the move by one of the world’s largest agricultural manufacturing companies, US-based AGCO, forming a joint venture with aerospace and agriculture machine control and technology developer Appareo Systems.
Formally, the partnership has been described as building on AGCO’s Intelligent Agricultural Solutions (IAS) program, which centres on data collection, wireless communication, advanced sensors and intelligent machine control.
But this is more than incremental technology gain for AGCO’s existing brands – they include Challenger, Fendt, GSI, Massey Ferguson and Valtra – this is a move seeking to discover what the next generation of precision agriculture and precision machine management should look like.
Appareo chairman and CEO, Barry Batcheller said he envisaged the partnership would enable “the unprecedented infusion of new to the world technologies into production agriculture”.
“Appareo is very excited about forming this exciting new partnership with AGCO, the world’s largest manufacturer focused strictly on agricultural equipment,” Mr Batchellor said.
The joint venture will be enacted through AGCO Technology Solutions.
“As the agricultural industry shifts, there is a greater need for more advanced technology, and we anticipate that this partnership will provide breakthrough innovation making our customers more profitable while supporting their mixed fleet operations,” ACGO senior vice president for advanced technology solutions, Eric Hansotia said.
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