NBN: Are you really ready for it?

WHEN Australia’s National Broadband Network (NBN) finally reaches the front door of your business, you had best be ready for it – and that is no easy task, according to the experience of many clients of The GoLogic Group.

There is a great deal of communications system preparatory work to do, in order to see tangible benefits, said GoLogic CEO Clint Betts.

“Many businesses find themselves in a mad panic to organise their essential communications needs as most are not aware that you will lose many features with the loss of the analogue (copper) network including line hunt features and more,” Mr Betts said. 

“Tailoring a complete communications package with VoIP (voice over internet protocol) is a medium to major project within itself.  I have focused the delivery of our services to engage with our customers and provide fundamental planning and project management to the delivery of services to ensure businesses experience minimal disruptions.”

Beyond the vital communication network changes, there are other aspects to consider, including potential legal issues.

“The phrase ‘data sovereignty’ is now becoming a unique discussion within business security and slowly creeping up the priority board to protect the business and customers information,” Mr Betts said.

“Essentially it requires a business to be compliant with the Australian Privacy Principles (APP) guidelines (Privacy Act 1988 (Cth) amendment March 121, 2014).   You need to let your customers know if you are going to use a third party provider for any business software, storage or distribution solution through your privacy policy. 

“To avoid the threats and potential loss of customers, you can select to use a provider that engages data sovereignty such as The GoLogic Group,” he said. “On-shore routing and storage of your messaging improves your delivery success and response rates providing more beneficial to your baseline marketing.”

Mr Betts said recent high profile hacking, data breaches and spamming cases  had brought home the digital realities to Australian businesses and the changeover to the NBN was an ideal point at which to re-assess online communication systems and risks.

“Losing your customers details to an overseas spammer can be harmful to your business’s future and should remain a high priority at all times,” Mr Betts said.

“We have heard of the issues surrounding cyber attacks, ransomware and more world wide web threats and the impacts,” he said.

Mr Betts urged all businesses to keep data sovereignty at the forefront when considering which messaging and distribution solutions to utilise. The GoLogic Group specialises in online communications services, including online fax, e-mail to fax, fax to e-mail, e-mail marketing software, email newsletter design and campaign management, and SMS services including SMS broadcast and e-mail to SMS.

GoLogic is an executive member of Queensland Leaders.

www.gologic.com.au

 

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