Making great marketing accessible to SMEs too

ONE of the great challenges facing small business leaders is accessing marketing expertise and services in a way that allows them to be competitive.

Recognising the challenge to smaller organisations, which usually do not have the financial resources of larger competitors, Brisbane-based Focused Marketing Solutions (FMS) has developed ways to make marketing accessible to every business. 

In fact, that has become the FMS mission, according to CEO Kerri Eckart: “Debunking the myth that marketing is a luxury only big business can afford.”

“Sure we’re proud to work with some of the biggest names in town, but our real achievements are in helping small business brands to grow and succeed,” Ms Eckart said, pointing out that FMS has recently welcomed its 100^th new client and this year celebrates 10 years of operations..

“Our clients come from just about every sector of the economy and no matter if they are a doctor, lawyer, financial advisor, a tradie, hotelier or a restaurant owner, we always start the conversation with where they want to go as a business,” Ms Eckart said.

“For small business, the right approach to marketing can be as simple as refining the message they are delivering to their customers. It can be about tidying up their existing collateral, or taking the time to put together a workable social media strategy.

“Importantly for business owners the cost of marketing is coming down. With major advances in the digital space in recent years, there’s no longer a need to spend a fortune on development and budgets can be prioritised on strategy and bespoke design,” Ms Eckart said.

While digital marketing offers a great many advantages, it also presents its challenges. While FMS is a full-service marketing agency – with in-house specialities in brand development, graphic design, digital, copywriting and public relations – it also utilises expertise in content creation to meet other vital client challenges.

For example, FMS also offers a team of bid writers whose services are utilised in the highly competitive world of tendering. This is an area of expertise for FMS that has drawn clients that include some of Australia biggest mining and construction firms.

Ms Echart described the team at FMS as “passionate, collaborative, authentic, strategic and practical”. 

“It’s a mantra which keeps the company focused on supporting business to grow and supporting society through a host of not-for-profit clients and causes,” she said.

FMS is a 2016 executive member of Queensland Leaders and a member of the Chamber of Commerce and Industry Queensland.

www.focusedmarketingsolutions.com.au

 

ends