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'Two Aussie blokes' develop world's most innovative pram
A PRAM designed by ‘two blokes’ has won the consumer-voted Australian Product of the Year Award for innovation.
Voted for by Australian consumers, the Rozibaby pram came up as the most innovative and best pram on the market in a vote by more than 16,000 consumers.
Rozibaby founders, Rosh Ghadamian and Tahir Baig, accepted the prize at the Product of the Year Awards in Sydney last night and said they were looking forward to meeting ever-increasing demand for the customised prams.
Part of the reason for that jump in activity could be the Rozibaby’s appearance as the ‘hero’ pram in the Logie award winning Channel 9 drama, House Husbands.
The Melbourne based entrepreneurs behind Rozibaby launched the business in 2012, when they noticed a gap in the baby products market for a quality, flexible and affordable pram that could grow and adapt with the changing needs of families.
Rozibaby prams are based around a customisation model, that enables parents to ‘build’ their own prams to suit their individual tastes and requirements. Starting with the frame, parents can choose material colours, bassinet styles, the amount and type of wheels and even have the option to add a second seat or a toddler skateboard to the back.
Each of the components snap into place “like Lego” according to the developers, making assembly, modifications and packing away incredibly easy.
Mr Ghadamian said Rozibaby had experienced phenomenal growth since launch.
“We’ve been tremendously appreciative of our customers' support and now we’re just trying to keep up with the demand for our prams,” he said.
“We’ve already got a tonne of pre-orders for our next shipment, so can’t wait to see more Rozibaby prams hitting the streets in the months to come.
“Rozibaby prams have been incredibly well-received by the Australian public -- even starring as the Hero Pram in the Logie award winning Channel 9 drama House Husbands -- however the validation and recognition to win the top category prize of a consumer award like this is a great thrill,” Mr Ghadamian said.
“We’re really looking forward to seeing how the next 12 months go, as we look to grow the business to meet the ever accelerating demand for Rozibaby prams.”
The Product of the Year Awards are the largest independent consumer survey of new products in Australia -- factoring in more than 16,000 household shoppers’ votes, gathered by research organisation Neilson.
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