| Earlybird tickets on sale now |
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Asia’s top conference for
travel marketers returns
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| The Mumbrella Asia Travel Marketing Summit is back in Singapore on May 7, with some of the industry’s biggest names coming together to discuss the challenges and opportunities ahead. |
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| They include international speakers like Cathay Pacific’s General Manager of Brand, Insights and Marketing Communications Edward Bell – talking about why the airline decided it was time to review its agencies after 25 years of marketing stability. Changi Group Senior Vice President of Corporate and Marketing Communications Ivan Tan will also take to the stage to reveal the marketing secrets behind the world’s best airport. |
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| Other expert speakers from Facebook, Japan Airlines, Expedia, Klook, Skyscanner, R3, TripZilla, Nielsen, Travel Daily, Sofitel, Luxury Escapes, Quintessentially, TripAdvisor and more are also secured for May 7. |
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EDWARD BELL
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General Manager of Brand, Insights & Marketing Communications
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International Speaker: Cathay Pacific Repositioning a Global Brand After 25 Years of Marketing Stability
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In 2018, the Hong Kong-based global airline Cathay Pacific switched agencies after 25 years with McCann – in order to bring in some “fresh thinking” from Publicis and VCCP. Hear from the man behind this bold decision, as he outlines why it was necessary, the lessons learned and the outcomes so far.
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Read more...
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IVAN TAN
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Group Senior Vice President of Corporate & Marketing Communications
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The World’s Best Airport:
Behind the Curtain of Marketing and Communications at Changi
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Consistently voted the world’s best airport, plus with new developments underway including terminal four and the Jewel ‘lifestyle destination’, Changi is a marcoms dream. But the path to success has been long and winding. This session is your opportunity to hear about the many ups and downs along the way, and ask your own burning questions during the Q&A.
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Read more...
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Do Influencers Really Have Influence and, if so,
Which Ones Are Worth Your Ad Dollars?
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Influencers have become a polarising topic, following incidents of fraud and fakery. But are there positive stories to be told from brands which have seen the benefits of using influencer campaigns? This discussion will leave you with tips on where to put your ad dollars to get maximum bang for the buck.
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Read more...
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AKIRA
MITSUMASU |
| VP Products, Services & Planning |
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BRYAN
CHOO |
Managing
Director |
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NEIL
STEWART |
| APAC Head of Agency |
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EARLYBIRD TICKETS JUST $299
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| EARLYBIRD INDIVIDUAL TICKET |
| $399 |
| $299 |
Earlybird Rate
Save $100 off the price of a standard ticket if purchased by March 26. |
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| EARLYBIRD 5 FOR 4 TICKET |
| $299 |
| $239 |
Group Rate
Purchase five earlybird tickets together by March 26 and get one ticket completely FREE. |
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NEED TO KNOW
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Tuesday, May 7
One Farrer Hotel Singapore
Earlybird deadline: March 26 |
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Mumbrella Asia | The Working Capitol, 1 Keong Saik Rd, Singapore 089109
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