The Mumbrella Finance Marketing Virtual Summit on September 23 has expanded its speaker list and session schedule. But that’s not all: the summit now includes additional bonus sessions, streaming on September 24 exclusively on Mumbrella Pro.
Hardhat’s Co-Founder Dan Monheit puts the spotlight on consumer behaviour to examine the way biases can affect how people engage - or disengage - with financial entities. Meanwhile, KPMG’s Sudeep Gohil, Carmen Bekker and Benjamin Kilpatrick will co-present a session that examines the new type of financial customer.
Every ticket sold includes a one month free subscription to Mumbrella Pro, where you can also view bonus sessions from Mumbrella's Finance Marketing Virtual Summit.
DAN MONHEIT
Co-Founder & Strategy Director, Hardhat
Behaviour Change (Or Not?) in 2020
Our brains operate somewhere between reason and random and the field of behavioural economics helps us understand why.
Explore how deep-seated biases shape the way people develop trust, preference and purchasing habits - even in a field as seemingly pragmatic as finance. What must brands do to create better ads in a 'post lockdown' world? Find out in this session.
Customer and the New Reality: Anticipating Future Implications and Harnessing the Catalyst for Change
A new type of customer is emerging. One that behaves differently, has changed expectations and defines value differently. All of which have long-term implications for the community and for businesses.
In this session Carmen Bekker, Sudeep Gohil and Benjamin Kilpatrick from KPMG will share global research findings and lead a discussion around how Financial Services businesses can lean in to the changes.
A recent survey highlighted that 47% of millennials indicated they were more likely to engage and trust a financial services company based on the useful content they provided.
In an age where e-commerce is booming, trust and consumer confidence is fragmented and the ability to sell through bricks and mortar experiences is limited, what role can content play in helping financial institutions highlight the human side of their work? Get top insights from the brightest minds around. Stay tuned for further panel announcements.
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