Professional and high-quality industry leaders delivered presentations that were relevant and thought provoking.

The auto category has a lot of complexity, unique features and is entering a period of significant change. It was great to bring the industry together to start a dialogue focused on auto marketing and the shared challenges everyone is facing.

It really was the first of its kind and was a place for advertising agencies, marketing managers and dealer principals to come together and discuss the complexities we face with automotive marketing now and in the future.

The event starkly highlighted the numerous challenges facing the industry. It provided excellent examples of companies that are embracing and adapting to change in order to survive the future.

It is one of the best marketing days I have experienced... the takeaway value was tremendous.