Mumbrella Finance Marketing Summit
| 2018 finance marketing survey now open |
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Society One, PayPal, ANZ
& more join the line-up
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The Finance Marketing Summit is filling up quickly with more speakers and sessions announced today. Industry experts from Society One, ANZ and GMHBA have all confirmed their participation on the panel about the new finance customer and how to reach them, with The Hallway’s Brad Bennett already participating.
On the topic of new customers, it doesn’t get any newer than youth, and Liz Lefort from PayPal will join Gemma Hunter from MediaCom Beyond Advertising to discuss financial marketing aimed at youth. Has it moved on enough from the days of the Happy Dragon Club and Dollarmites account?
Meanwhile, Google Australia’s Finance Industry Lead Bill Lan will also speak at the summit discussing machine learning and payments in an eye-opening session. |
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The New Finance Customer and How to Reach Them
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Sharing evidence of observed consumer behaviour, this panel will look at the expectations and needs of the new value-driving consumers and overlay best practice from both traditional financial organisations and fin-techs. Learn about the tactics, technology and customer concerns that should be considered in building meaningful connections with a skeptical audience.
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Read more...
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MARIA
LOYEZ |
Chief Marketing Officer,
Society One
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SHANNON
PEACHEY |
| Customer Engagement Tribe, Savers & Investors, ANZ |
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DIANE
PAVLICEVIC |
| Head of Marketing, GMHBA Health Insurance & Care Company |
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BRAD
BENNETT |
Strategy Director,
The Hallway
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BILL LAN
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Industry Lead, Finance, Google Australia
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Machine Learning and the Age of Assistance
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More then ever, the consumer is hyper-curious, impatient and demanding of every consumer experience. What does this mean for your marketing efforts? Do you have the same approach to marketing as you did last year? In this session, you'll learn how you can leverage machine learning in a period where consumers are seeking assistance across a variety of areas. Google's Finance Industry Head will illustrate what brands are doing and testing to win the moments that matter.
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Read more...
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Plus, these speakers join the program...
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ELIZABETH
LEFORT |
Head of Consumer Marketing,
PayPal |
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GEMMA
HUNTER |
| Global ECD & Head, MediaCom Beyond Advertising Australia |
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ADAM
DONNELLEY |
Chief Strategy
Officer,
The Works |
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2018 finance marketing survey now open
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Make your voice heard in Australia’s largest finance marketing survey. Results will be exclusively presented at this year’s Mumbrella Finance Marketing Summit.
With the financial services industry under the microscope, we’re asking how its marketers are impacted and what they can do to help.
Complete the survey now (it only takes 10 minutes) and you could win a ticket to the Finance Marketing Summit, or one of five Google Home mini smart speakers. Your opinion counts!
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Save $150 with earlybird tickets
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| EARLYBIRD INDIVIDUAL TICKET |
| $645 |
| $495+GST |
Earlybird Rate
Save $150 off the price of a standard ticket, if purchased by June 20. |
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| EARLYBIRD 5 FOR 4 TICKET |
| $495 |
| $396+GST |
Earlybird Group Discount
Pay just $396 per ticket when purchasing five earlybird tickets together by June 20 |
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NEED TO KNOW
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Wednesday, July 25
Amora Hotel Jamison Sydney
Earlybird ends June 20 |
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Mumbrella | 46-48 Balfour Street Chippendale NSW 2008 Australia
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Event Properties
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Event Date
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25/07/2018 |
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Event End Date
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25/07/2018 |
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Location
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Amora Hotel Jamison Sydney
11 Jamison Street 2000 Sydney
Amora Hotel Jamison Sydney
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