PROGRAM UPDATES

Learn how Microsoft, Diageo, Market Media and Mars United Commerce manage retail media metrics

We are excited to present an exclusive preview of the newly updated Retail Media Scorecard, now in its 3rd edition. Sally Tobin, Managing Director APAC at Mars United Commerce, will unveil the research findings, providing a comprehensive overview of the retail media landscape across Australia and New Zealand.

Joining Sally for a discussion on measurement and metrics are Alex Lawson, Head of Strategy & Marketing at Market Media, Roger Dunn, Global Retail Media Lead at Diageo, and Susan Ryan, Senior Partner Marketing Manager at Microsoft. Together, they will address the critical challenge of standardising metrics across retail media networks.

This session will dive into the most effective metrics, the role of ad creative in measurement, the risks of data overload, and how better data can drive increased investment in retail media.

Ask the experts: your chance to quiz retail media's top leaders

Don't miss the final session of REmade—a Leadership Q&A with some of the biggest names in retail media, featuring an interactive audience Q&A.

This powerhouse panel will share their reflections on the current retail media landscape, offer predictions for its next phase, and discuss the key challenges facing the industry.

The panellists include Dan Ferguson, CMO of Adore Beauty Group; Sarah Minassian, Head of Retail Media at Metcash; and Marc Lomas, Managing Director of Commerce at GroupM AUNZ. With their extensive experience leading retail media transformations at companies like Amazon, Myer, and 7-Eleven, this is a session you won't want to miss!

REmade 2024 Program Updates

Retail Media + Loyalty Programs = a powerful platform for personalisation

Adam Posner, an independent customer loyalty specialist with over 31 years of data-driven marketing experience, will present findings and share key insights from new research on customer loyalty.

Posner will explore the evolving role of loyalty programs as a data asset for personalisation, while addressing the delicate balance of consumer privacy and trust. Loyalty programs are vital for retail media, as they provide rich customer insights that enable more targeted, relevant advertising.

In his presentation, Adam will offer a practical perspective on why some loyalty programs fail, and how to mitigate these risks. The presentation will emphasise the importance of nurturing loyalty programs as a long-term personalisation platform to enhance the retail media ecosystem, driving sustainable business growth beyond short-term campaigns.

Retail Media for Gen Z & Millennials, curated by major partner Uber

Retail Media for Gen Z & Millennials: Lion’s strategic playbook

Join Uber Advertising for an insightful discussion with Rob Grogan, Ecommerce Leader at LION and Julia Edwards, Head of CPG & SV at Uber Advertising as we explore how to recruit the next generation of customers in the rapidly changing landscape of retail media and advertising. 

This session will reveal how LION are using using customer and sales data to inform their retail media strategy to engage next-gen audiences across the full funnel—linking campaigns to sales measurement and driving growth through on and off-platform retail media channels. The session will also highlight case study success with Uber Advertising to demonstrate how to leverage cultural moments for deeper consumer engagement.

INTERNATIONAL KEYNOTE

CROSSING THE CHASM: How Retailers and Brands Can Deliver on the Promise of Retail Media

Colin Lewis, global retail media consultant, Retail Media Works will discuss how the rise of retail media has created a challenge for brands and retailers: where do trade marketing budgets fit into the picture? Where does retail trade marketing fit into the new world of data-driven decisions, closed-loop measurement and ROI of retail media?
The keynote will address the clash between trade marketing and retail media, and how they can combine to create great value for brands and retailers, with case studies from around the world.

CUSTOMER OBSESSION: Unilever, Cartology and IAB share insights into changing customer behaviours

Gai Le Roy, CEO of IAB Australia will present a first look at the findings of IAB's latest consumer commerce survey, offering a comprehensive look at customer behaviour and preferences across Australia and, for the first time, New Zealand. The IAB research uncovers consumer attitudes to convenience in online shopping, the value exchange in loyalty programs, and perceptions about the way retailers and brands use their data. 

Mike Tyquin, managing director of Woolworth’s retail media arm Cartology, will delve into the intricacies and impact of changing customer behaviour across channels, providing valuable insights into how retailers can better understand and engage with their target audience. 

The session will also feature a brand perspective from Fern Shannon, director of digital marketing, media, and eCommerce at Unilever, who will share how Unilever has successfully leveraged retail media to drive brand growth and connect with customers on a deeper level.