Mumbrella 360 Asia

It is all less than four weeks away  

How far would you go to see…

 
You don’t have to travel the world to hear from the best marketing and media minds in the world. They’re coming straight to you for Mumbrella360 Asia.

The NY-based global president challenging the role of the CMO. The London/New York strategist reinventing how WPP does things worldwide. The Tokyo creative brain helping fuel TikTok’s meteoric rise. The Hong Kong media maven driving digital transformation. The US architect of new multi-country research on cultural disruption. The Australian spearheading a mental health initiative for the marketing industry. And that’s just the start. 

Over 40 international speakers are coming to Singapore very soon for three idea-jammed days. Put your passport and credit card away - because you need to travel no further than Marina Bay Sands on November 5-7. 
 
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NIKKI MENDONÇA
Global President - Accenture Interactive Operations, Accenture
 

INTERNATIONAL KEYNOTE:

The ‘Connected Customer Experience’: A View from Accenture Interactive on a Game-Changing Industry Approach

 

Growing expectations to drive marketing-led growth means CMOs must reinvent the way they do business and adapt to a more disruptive landscape. But with media and marketing now all about the customer experience, all the way from purchase to delivery and after-care - the game has changed. The rules are being written right now. 

 

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LAURENT EZEKIEL
Chief Marketing &
Growth Officer,
WPP
 

INTERNATIONAL KEYNOTE:

Deconstructing the Future of the Marketing Industry – A WPP Perspective

 

All of the major marketing industry giants are restructuring and reorganising the way they do things, in order to adjust to a new business landscape. The only certainty is that the existing model will have to evolve into something new. In this international keynote session, you will learn how the biggest of them all – WPP – is looking to do things differently. 

 

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ELSIE CHEUNG
Chief Operating Officer, South China Morning Post
 

INTERNATIONAL KEYNOTE:

The South China Morning Post 2.0 – Expanding Revenue Streams to Future-Proof a Media Business

 

The South China Morning Post’s digital transformation story has been touted as a true success story by the Asian news media. By attending this session you will find out just what went into this famous transition and walk away with a deep understanding of how the commercial arm of the company was rebuilt from the ground up. 

 

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NORIO ICHIKAWA
Creative Director X Design Center,
TikTok Ads
 

INTERNATIONAL KEYNOTE:

TikTok Explained – The Power of User-Generated Content

 

TikTok claims to be the company currently igniting ‘Generation Z’ as a social media video app that allows for creative and experimental user-generated content. The company has grown rapidly since it was launched just two years ago, thanks in part to the huge user base and viral content. In this explainer, you will discover the relevancy for those professionals working in the media and marketing ecosystem. 

 

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DEIDRE SMALLS-LANDAU
U.S. CMO & Global Head of Culture, UM Worldwide
 

INTERNATIONAL SPEAKER:

Tapping into Change Movements via Brand Insights

 

In the USA, we are seeing Donald Trump and ‘March for our Lives’ showing how polarised the political conversation has become. In the UK, the issue of ‘Brexit’ is dividing the nation. Change movements seem to have sprung and brands must take notice of the monumental cultural shifts at play. Don't miss your chance to hear international research and find out what it influencing this behaviour and how brands can leverage it. 

 

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KATE FERGUSON
Chief Client & Operations Officer Australia, Edelman
 
 

INTERNATIONAL SPEAKER:

Mental Health – The Marketing Industry's Undiscussable Problem

 

Marketing is one of the most stressful industries there is due to long hours and tight deadlines. Therefore, mental health and depression is a very real issue that never gets discussed. This is an opportunity for that discussion to take place. Joining Edelman Australia's Kate Ferguson will be Wunderbar APAC CEO, Annette Male; Havas Ortega's CEO Jos Ortega; Publicis Sapient's MD and the Psychology Practice' Dr Shawn EE. 

 

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CHECK OUT THE FULL PROGRAM
 
 

ONLY FOUR WEEKS UNTIL SHOWTIME

Check out the under 30s and student tickets available

ALL ACCESS PASS
3 DAY TICKET
 $1,199 
$999
Ticket includes access to both ​full conference days, exhibition and social events on November 6 & 7​, as well as the formal networking forum​ on November 5.


 
BUY NOW
 
CONFERENCE PASS 
2 DAY TICKET
 $1,099 
$899
Ticket includes access to ​both ​full conference days, exhibition and social events on November 6 & 7.​ This does not include the formal networking forum.


 
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NETWORKING
AFTERNOON PASS
 
$399
Ticket includes access to the formal networking forum on November 5 and to the exhibition area only on November 6 & 7. This pass must be purchased in advance in order to pre-book your meetings.
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CONFERENCE PASS 
1 DAY TICKET

 
 
$599
Only have one day to spare out of the office? The single day ticket includes access to the full conference on a day of your choice as well as the exhibition floor. 


 
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NEXT GENERATION TICKET (FOR THOSE AGED UNDER 30)
 $1,199 
$699
Ticket includes access to both ​full conference days, exhibition and social events on November 6 & 7​, as well as the formal networking forum​ on November 5. Note: you'll need to bring ID to qualify. 
 
BUY NOW
 
STUDENT TICKET (FOR THOSE IN FULL-TIME EDUCATION)
 $1,199 
$299

Ticket includes access to both ​full conference days, exhibition and social events on November 6 & 7​, as well as the formal networking forum​ on November 5. Note: you'll need to bring ID to qualify. 
BUY NOW
 

NEED TO KNOW

Marina Bay Sands, Singapore

November 5: Formal
networking afternoon
November 6-7: Conference days
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