Mumbrella Retail Marketing Summit
| Hear from an expert in Asia's retail brand growth |
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The next phase of in-store
and online thinking
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From the learnings of Fitch’s Greater China Chairman to an exploration of the snacking habits of Australian’s from a consumer insights leader at PepsiCo, the Mumbrella Retail Marketing Summit will cover a diverse range of industry issues.
The latest confirmed sessions provide a detailed look at topics including CX, data, the in-store experience, consumers habits and the mobile path to purchase, with senior executives from brands, agencies and institutions sharing their knowledge. |
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A Data-Driven Approach to
Designing the Store of the Future
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Globally, experts continue to debate the future of physical retail stores while big brands invest in physical stores to compliment their online offerings. In this session, gain an understanding of how a data-driven model can help to identify the right strategic direction in an omni-channel world.
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Read more...
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FELECIA WHITE
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Head of Consumer
Insights & Strategy
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Why Australia is a Window
into the Future of Snacking
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The average Australian snacks two to three times a day, equating to about a thousand snacks each year. Those snacks are becoming significantly more varied. Find out why Australia is a leader and an ideas hub in this major consumer goods category and how demand generation is the foundation for driving category growth.
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Read more...
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PIPPA DALCO
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Director, Strategy
& Innovation
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Cultural Trends Influencing
Today’s Shoppers
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From the movement towards ‘Sustainable Humanity’, the ‘Empathetic Economy’ and ‘Tech Empowered’, there are a number of overarching cultural narratives impacting today’s consumers that are driving certain behaviours. This is your chance to find out how the top retailers are responding to these cultural trends and evolving accordingly.
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Read more...
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LINDA O'GRADY
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Data Strategy
Partner
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Digital CX:
Don’t Get Lost in the Tech Crush
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What happens when the digital customer experience is at odds with brand and strategy? Are competing brands guilty of creating the same experience for their customers? This session will talk about how to keep your brand’s integrity and differentiate from your competitors, whilst giving customers what they want through a digital experience with your brand.
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Read more...
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DR. SONIKA SINGH
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Researcher & Lecturer, Marketing Discipline Group
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Search and Purchase: Where Does Mobile Fit into the Path to Purchase?
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What patterns do shoppers follow when it comes to product search and purchase in a multichannel environment, and when does the mobile internet come into use? From Dr. Singh's latest study, get the inside scoop on what types of products are most searched for on mobile devices, then bought via desktop or in-store, and the factors driving this behaviour.
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Read more...
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BOOK FIVE TICKETS, GET ONE FREE
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Reward your team and book them in
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| EARLYBIRD INDIVIDUAL TICKET |
| $695 |
| $595+GST |
Earlybird Rate
Save $100 off the price of a standard ticket if purchased by February 6. |
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| EARLYBIRD 5 FOR 4 TICKET |
| $595 |
| $476+GST |
Group Earlybird Discount
Purchase five earlybird tickets together by February 6 and get one ticket completely FREE. |
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NEED TO KNOW
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Thursday, March 21
Four Seasons Hotel Sydney
Earlybird ends February 6
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Mumbrella | 46-48 Balfour Street Chippendale NSW 2008 Australia
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Event Properties
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Event Date
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21/03/2019 |
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Event End Date
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21/03/2019 |
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Location
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Four Seasons Hotel Sydney
199 George St, The Rocks NSW 2000, Australia
Four Seasons Hotel Sydney
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