Can the complex regional media industry provide opportunity for you? One of the media’s most talked about senior executives, Antony Catalano, will join heavyweights Peter Fray, Christine Anderson and Nic Hopkins on a panel moderated by Marina Go at Mumbrella Publish to discuss just that.
Personalisation and subscription models will also be put under the spotlight as The Code Co’s Director, Ben May, examines the rise of subscription revenue models and how publishers can be smarter in the space.
Mumbrella Publish 2019 is not to be missed with key sessions exploring many of the biggest challenges and opportunities in the industry, including two international keynotes and senior leaders from the most respected publishers in the country.
And remember your discount ticket offer because you are signed up to Mumbrella's Publish newsletter. Use the code PUBLISHNEWS19 to save $150 off your ticket.
FINAL SESSIONS ROUND OUT THE PROGRAM
Making Money and Sense in Regional News: The Challenges and Opportunities Ahead
The future of regional and local news media has emerged as a key issue for policy makers, advertisers, journalists — and, most importantly, the communities they serve.
How do regional editors and news consumers see the future? What are the challenges and opportunities in regional news media? How is the role of the national broadcaster changing? And, what is the ‘Cat’ up to? This session will include the release of a new research into the state of regional media and include discussion about the main questions with key industry players and observers.
Session sponsored by Google Australia
MARINA GO
Chair of the Advisory Board for the Centre For Media Transition at UTS, Trustee of The Walkley Foundation & Company Director
ANTONY CATALANO
Executive Chairman, Australian Community Media
PETER FRAY
Professor of Journalism Practice & Co-Director at Centre for Media Transition, University of Technology Sydney
CHRISTINE ANDERSON
Director of Content & Audience at McPherson Media Group
NIC HOPKINS
Manager of Global Communications & Public Affairs, Google Australia
BEN MAY
Director, The Code Company
Personalisation and Subscription Models: How Publishers can be Smarter
After a decade of uncertainty, readers and media owners are increasingly becoming comfortable with the idea of subscription. Ben May will examine how the rise of paid-based revenue models offers digital publishers the opportunity to provide audiences with a more dynamic and personalised experience. Hear how smart digital publishers of all sizes can take advantage of the available technology to build, sustain and foster better interactions with audiences.
Session sponsored by The Code Company
TWO GLOBAL SPEAKERS ARE FLYING IN
How UK Marie-Claire Won E-Commerce
As publishers across the globe look to diversify their revenue models, some are seeing success by using their editorial expertise as the foundation of an e-commerce strategy, bridging the gap between content and sales. Don't miss the opportunity to learn first class insights to build more audience data, engage readers, drive e-commerce revenue and maintain editorial tone of voice.
Augmented Journalism: Using AI to Craft More Compelling Content and Drive Audience Trust
Publishers are already experimenting with tools to tell better stories and push their businesses forward. Whether it's removing redactions from a classified document, or uncovering hidden connections in a 50,000 page data dump - Microsoft News Labs’ very own US-based MD is set to reveal all.
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