SailThru USA Webinar: How Business Insider & BuzzFeed react to changing audience habits-Business Webinar

Food for Thought Webinar

How Business Insider + BuzzFeed React To Changing Audience Habits

Thursday, November 5th

at 1PM ET / 10AM PT

About

Sailthru's Food for Thought webinar series highlights marketers with exciting use cases and unique strategies. Engage with fellow marketers, connect with one another, and grow your digital programs.

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Tune in November 5th to learn from three heavy-hitters in the media industry Benedict Leung, Senior Manager of Audience Development at BuzzFeed, Ariel Cooper, Digital Marketing Manager of Consumer Subscriptions at Business Insider and Maggie Anderson, Retention Marketing Manager at Business Insider.

They'll talk shop about shifts they've made in their newsletter strategies as a result of changing audience behaviors, how their welcome series is creating a greater connection at the very first touch, and where they're looking to expand their marketing approach in the future.

Speakers

Ariel Cooper

Digital Marketing Manager,
Consumer Subscriptions

Ariel is adept at developing deep personal relationships across departments and a self-starter who enjoys taking on large projects and streamlining complex systems.

When she's not working, Ariel enjoys riding horses, knitting, baking, and (in a post-pandemic world) traveling.

Host

Allison Mezzafonte

Media Advisor

Allison Mezzafonte, Media Advisor to Sailthru and former executive at Bauer Media and Dotdash, is a strategic consultant advising businesses, brands, and entrepreneurs on organic growth strategies.

1:00pm

Welcome

1:05pm

Presentations by Buzzfeed and Business Insider

1:40pm

Q&A

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