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Mumbrella Retail Marketing Summit
Australia’s leading forum for the top retail & FMCG marketing minds
Mumbrella’s Retail Marketing Summit returns in 2018 with an in-depth look at what retail and FMCG marketers need to do to prepare for the next wave of digital disruption, along with a stream dedicated to looking at the future of the customer journey cycle. From personalising customer experiences to driving customers to stores via experiences and the impact of voice assistants on consumers, the forum will give you the weaponry to improve your business, and marketing outcomes.
FEATURING IN 2018
JON BIRD
Executive Director of Global Shopper Marketing, VML
KEYNOTE: THE THIRD AGE OF DIGITAL RETAIL
WHEN THE FUTURE IS NOW: HOW GUZMAN Y GOMEZ ARE PARTNERING WITH X TO DELIVER BURRITOS VIA DRONE
LARA THOM
Chief Marketing Officer, Guzman y Gomez
CHRIS WILESMITH
Managing Director, Supercheap Auto
HOW SUPERCHEAP AUTO PUT THE CUSTOMER IN ITS NEW EXPERIENCE CENTRES
COLLABORATING TO MARKET THE MAINSTREET
DAVID WEST
Retail Consultant, Premier Retail Marketing
PROGRAM
7:45am
Registration & Arrival Tea and Coffee
8:25am
Welcome Address
8:30am
When the Future is Now: How Guzman y Gomez Are Partnering with X to Deliver Burritos via Drone
9:00am
Keynote: The Third Age of Digital Retail
10:00am
How New Payment Models Are Creating New Customers for Retailers
10:45am
Morning Tea
11:15am
STREAM ONE
Building a Robust Relationship with Customers
Building a Robust Relationship with Customers
STREAM TWO
Digital Explosion and Customer Evolution
Digital Explosion and Customer Evolution
12:00pm
STREAM ONE
Human Connection – How to Bring the Beat Back into the Brand’s and Marketer’s Heart
Human Connection – How to Bring the Beat Back into the Brand’s and Marketer’s Heart
STREAM TWO
How Supercheap Auto Put the Customer in Its New Experience Centres
How Supercheap Auto Put the Customer in Its New Experience Centres
12:40pm
Lunch
1:40pm
STREAM ONE
Five Years In – How Obela Has Thrived in the Australian Grocery Market
Five Years In – How Obela Has Thrived in the Australian Grocery Market
STREAM TWO
Collaborating to Market the Mainstreet
Collaborating to Market the Mainstreet
2:15pm
STREAM ONE
Finding a Passion Point: How KFC Upped the Ante with Its Advertising
Finding a Passion Point: How KFC Upped the Ante with Its Advertising
STREAM TWO
The Future of Search
The Future of Search
3:00pm
STREAM ONE
Connecting with Customers Through Conversational Interfaces
Connecting with Customers Through Conversational Interfaces
STREAM TWO
The Science of Customer In-Store Behaviour
The Science of Customer In-Store Behaviour
3:40pm
Afternoon Tea
4:10pm
Ordering Printer Paper Without Touching a Computer: Why Officeworks Was Quick to Voice Search
4:50pm
Breaking Borders: How to Connect with a Billion Customers in China
5:30pm
Close & Networking Drinks
TICKETS
Event Properties
| Event Date | 28/02/2018 |
| Event End Date | 28/02/2018 |
| Cut off date | 18/02/2018 |
| Location | Sofitel Sydney Wentworth |
Contact Us
PO Box 2144
MANSFIELD QLD 4122
MANSFIELD QLD 4122
