Will your marketing strategy
be ready when the rubber
hits the road?
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The automotive industry recently faced a significant blow with the demise of the iconic Holden brand. The recent past has been tough for the industry and the Mumbrella Automotive Marketing Summit in Melbourne on March 17 will tackle those issues as well as provide inspiration and guidance on your future marketing strategy.
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| Just announced is the full program, with Gumtree's Head of Motors and RACQ's General Manager, Marketing and Digital. Meanwhile, Principals have re-engineered their session on the back of the Holden news. You'll also get the inside track with speakers from Formula 1, Volkswagen, DiDi, Amazon Web Services, Mercedes-Benz Vans Australia and many more. |
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RENEE
DAVIDSON
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General Manager Marketing and Digital,
RACQ Group
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FUTURE FOCUSED:
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How RACQ is Getting its Head Around a Significantly Shifting Industry
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To say the automotive industry is changing quickly is an understatement. This means nailing your brand's strategy, purpose and products or services is absolutely essential, while firmly focusing on the future. In this session, hear how the RACQ is approaching the challenges of change - focusing on banking, smart bus trials, electric chargers and more.
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Find out more...
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RICHARD
DICELLO
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Head of Motors,
Gumtree Cars
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INDUSTRY-FIRST RESEARCH:
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How can automotive retailers reconnect with consumers in 2020?
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Brands need to make every connection count. However, this can be easier said than done when brands and consumers make and miss all sorts of connections during the path to purchase. This session will launch Gumtree's industry-first research piece, which brings to life the relationships between car dealers and their clients, and outlines buyer pain points, missed opportunities and areas for growth in 2020 to help accelerate your strategy.
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Find out more...
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MEET OUR EXPERT MODERATORS
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Our expert moderators will facilitate lively discussion throughout the day around the big topics from the program.
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MARK
HARLAND
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Electric Vehicle Strategy and Partnerships Lead,
AGL Energy
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ADAM
DONNELLEY
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Chief Strategy Officer,
RXP Group
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SPEAKER SPOTLIGHT
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In case you missed these incredible speaker announcements...
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ELLIE
NORMAN |
Director of Marketing & Communications,
Formula 1 |
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DOUGLAS
TOY |
Head of Marketing,
DiDi
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TONI
KNOWLSON |
Digital Innovation Lead, Australia & New Zealand,
Amazon Web Services |
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SEAN
MCDONELL |
Industry Head Automotive,
Google Australia |
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| INDIVIDUAL TICKET |
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| $595+GST |
Individual Rate
Standard price for an individual ticket. |
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| 5 FOR 4 TICKET |
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| $495+GST |
Group Discount
Pay just $495 per person when purchasing five tickets together. |
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NEED TO KNOW
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Tuesday, March 17
Park Hyatt Melbourne
Final weeks to book tickets.
Don't miss out. |
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Mumbrella | Level 2, 99 Walker St, North Sydney NSW 2060
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