Mumbrella Travel Marketing Summit

Are you ready to explore the latest trends and strategies that are shaping the future of the travel industry? Join leading marketers, industry leaders, and innovators at Mumbrella's Travel Marketing Summit for the kinds of expert insights and case studies guaranteed to supercharge your marketing output.

The first confirmed sessions for the summit include the South Australian Tourism Commission, Intrepid Travel, Publicis Groupe’s Salterbaxter, and a global speaker flying in from the Middle East. Earlybird tickets are on sale now.

Plus, entries are officially open for Mumbrella's Travel Marketing Awards too, with 13 categories up for grabs.

Check out the first announced sessions

GLOBAL SPEAKER FLYING IN

From Stopover to Showstopper:

How Abu Dhabi Showcases its Rich Culture 

Forget the layover – Abu Dhabi is stepping into the spotlight. This session explores how the emirate is cleverly shifting perceptions and capturing the imagination of global travellers by putting its rich culture front and centre in its marketing.

You Don’t Make Friends with Salad 

Join this session as Erik and Marianthi from the South Australian Tourism Commission share their three-year journey to create a brand platform that evolved into a cultural movement. Guided by the philosophy "Less of the More, More of the Good" they’ll discuss how place branding, often misunderstood as just a visual identity or tourism campaign, played a pivotal role in redefining what it means to truly connect with a place on a deeper level.

Intrepid Travel: What We’ve Learnt About Greenwashing & What All Brands Should Know 

Join Intrepid’s Sara King and Stu Wragg from Salterbaxter Australia for a candid discussion on greenwashing. They’ll share lessons from the Advertising Standards Authority's ruling against Intrepid’s "planet-friendly" ad, explore the importance of credible sustainability marketing, and discuss how brands can communicate their environmental efforts transparently without facing greenwashing accusations.

It's time to put your best work and people forward

 Across campaigns, content, social, publications, partnerships and PR - the are 13 categories up for grabs. This is your opportunity to benchmark yourself against travel and tourism's brightest minds in the industry. Put your name on the map and showcase just what distinguishes your work (and team) from the competition. It’s a morale and business boosting opportunity not to be missed.

Enter before the first entry deadline on 13 June to avoid the $100 late fee. 

Secure earlybird summit tickets now

Event Details

28 August 2025 | Crown Sydney

Timings:

Conference: 8:25am - 5:00pm

Networking drinks: 5:00pm - 6:00pm

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