Mumbrella Sports Marketing Summit
Introducing the global keynote
|
| |
R/GA’s Managing Director for Social, Kyle Bunch, will fly in from the US for July’s summit. Bunch leads social strategy and campaign initiatives across the agency’s global network of clients and has worked directly on Nike, Telstra, the NRL, Beats by Dre, Converse, Google, Johnson & Johnson, Heineken, Unilever and ANZ.
|
|
|
In his keynote session, the future of sport will be investigated like never before.
Sport is being disrupted for a variety of reasons. The way fans consume their favourite sports and how brands use sport strategically in their campaigns is changing dramatically. Brands need to do something different with their sportsmarketing dollars.
Off the back of an in-depth analysis into sport conducted by the agency, Bunch will reveal where sport is going and what brands and agencies need to look out for. |
|
 |
| |
KYLE BUNCH
Managing Director, Social
R/GA
|
|
|---|
|
|
Don't miss these new sessions
|
|
|
Football Federation Australia’s Carlo Kasparian and Gfinity's Dominic Remond are confirmed to join the panel discussing the boom in eSports and how marketers can make the most of it.
Louise Evans, Communications Director & Mentor at Women Sport Australia, and Karen Lunn, CEO of Australian Ladies Professional Golf join the discussion on the current marketing situation with women’s sports and what needs to be done to build on the momentum.
Dunbar Rovers FC, Catapult and Sportsbet have also joined the growing program, view their sessions below. You can grab an earlybird ticket today and if you're kicking some marketing goals for sporting brands check out the 10 Sports Marketing Awards categories for 2018. First entries are due April 13. |
|
|
 |
| |
ADIR SHIFFMAN
|
Executive Chairman,
Catapult
|
| |
|
Turning Performance Insights into Revenue and Fan Engagement
|
| |
|
Professional sports teams around the globe are plugged into performance data platforms. Catapult is used by some of the best known teams in the world, including the Dallas Mavericks, Milwaukee Bucks, Melbourne Storm, Paris Saint Germain and Wallabies, to improve the performance of athletes and teams. Learn more about the availability and types of data gleaned from these platforms, as well as how teams, brands and their marketers can turn that data into marketing fodder.
|
| |
|
Read more...
|
|
|---|
|
|
|
 |
| |
MATT DELVES
|
Commercial &
Sponsorships Director,
Dunbar Rovers FC - NPL
|
| |
|
Can Marketers Kick a Goal with Grassroots Sport?
|
| |
|
Australians have a love of grassroots sporting activity and it can help brands project a much sought after attribute: authenticity. Dunbar Rovers, a NSW football club that plays in the NPL3 league as well as other grades for different ages and skills, has created a commercial model to support young players and attract big brands into grassroots. Hear how it has attracted top sponsors, what they get out of it and how brands can use grassroots to gain positive outcomes.
|
| |
|
Read more...
|
|
|---|
|
|
|
| |
And new speakers joining our panels...
|
|
|
 |
KAREN
LUNN |
CEO,
Australian Ladies
Professional Golf
|
|
|
 |
CARLO
KASPARIAN |
General Manager Digital Marketing
& Content,
FFA |
|
|
|
 |
LOUISE
EVANS |
| Communications Director & Mentor, Women Sport Australia |
|
|
 |
DOMINIC
REMOND |
CEO,
Gfinity
|
|
|
|
|---|
|
|
 |
| |
PAUL BITTAR
|
General Manager
Sports Partnerships,
Sportsbet
|
| |
|
Worth a Gamble? The Relationship Between Betting Agencies and Sport
|
| |
|
Betting agencies and sport coverage has been a topic of discussion within Australian sport for years. There is still significant debate about what should and shouldn’t be allowed. This panel session will generate a discussion around this topic, asking whether betting agencies should be allowed to advertise or have relationships with media, if there need to be more rules and regulations, if sport gambling is increasing, or if nothing needs to be changed.
|
| |
|
Read more...
|
|
|---|
|
|
|
SAVE $100 OFF SUMMIT TICKETS
|
|
|
| EARLYBIRD INDIVIDUAL RATE |
| $695 |
| $595+GST |
| Save $100 off the price of a standard ticket if purchased by May 16. |
|
|
|
| |
| EARLYBIRD 5 FOR 4 RATE |
| $2795 |
| $2380+GST |
| Save $595 off the price of five earlybird tickets if purchased by May 16. |
|
|
|
|
|---|
|
|
| |
 |
DON'T LET EASTER GET IN THE WAY
|
|
Entries are due in just two weeks. The awards will again recognise brands, agencies and teams that deliver outstanding work and results on behalf of sports brands. The first entry deadline is coming up on April 13, so review the categories and enter now.
|
|
|
Event Properties
|
Event Date
|
05/07/2018 |
|
Event End Date
|
05/07/2018 |
|
Location
|
Four Seasons Hotel Sydney
199 George St, The Rocks NSW 2000, Australia
Four Seasons Hotel Sydney
|
PO Box 2144
MANSFIELD QLD 4122
| | |
|---|
| |
Debtset – Bailiff-Sheriff Aust MEMBER Login
