Agenda
Developed with the guidance of our Advisory Panel of experts and practitioners from around the globe, we've expanded our focus for 2025 to ensure the program addresses both current realities and emerging possibilities.
Topics to include:
- Agentic AI: Discover how AI agents autonomously manage campaigns, deliver hyper-targeted experiences, and drive decision-making, transforming the future of marketing.
• Predictive Analytics: Use AI and machine learning to anticipate customer needs and optimize campaigns with actionable foresight.
• AI-Augmented Content Creation: Automate and enhance your creative process with AI-driven tools.
• Responsible AI: Explore ethical challenges, including bias, misinformation, and data privacy, for responsible AI integration.
• Customer Experience: Revolutionise engagement with AI-powered chatbots and virtual assistants.
• The Future of Work with AI: Examine how AI is reshaping skills and careers in marketing and media.
• AI & Creativity: Explore AI as a creative collaborator, not a competitor.
• The AI Upfronts: A dynamic pitch session showcasing the innovators and startups shaping the future of AI in media and marketing.
• The humAIn Principles 2025: Presenting new research on AI adoption in Australian and New Zealand media, alongside a co-created framework for ethical and impactful AI use.
• The Great DebAIt: A lively expert debate tackling a provocative proposition about AI’s future impact.
|