The digital business revolution and adapting to change - Traffika

ADAPTING to the disruption technology causes is never without some challenges. But with any challenge comes opportunity and Traffika Australia CEO Andrew Lane sees great opportunity for nimble business leaders to make well-informed headway simply by taking notice of one of the great benefits of digital disruption: their own data.

He said, in particular, the exponential increase in data collection and analysis was forming a new wave of the digital revolution, one that is transforming businesses, industries and economies of all sizes. 

“Change on this scale is often accompanied by fear, uncertainty, doubt, confusion and a daunting demand for new skills, resources and capital expenditure,” Mr Lane said.

“The world's largest companies are equipped to deal with this change as they have huge resources at their fingertips. But things look entirely different for many private and more modestly sized public companies.

“It is harder for them to find the money, time, people, skills and confidence needed to comprehensively explore, test and adopt new techniques and technologies.”

Mr Lane said the clear problem business leaders faced was the fact that the ‘Digital Business Revolution’ had already arrived, but not everyone is equipped to deal with it or even to participate.

“The question becomes, how do we close the gap between businesses who are able to participate and succeed in the digital revolution and those we aren’t?” Mr Lane said.

“Fundamentally there are only two things preventing the adoption of digitisation; barriers that stand in the way and the timeliness in which they are addressed.”

Mr Lane said the scale of Traffika’s extensive, global research had identified seven distinct barriers to digital success that, when overcome, would help build the thriving businesses and economies of the future.

“Our free Digital Success Profile is designed to help you identify which ones are preventing your business from participating in the Digital Business Revolution by assessing your online performance,” Mr Lane said.

A free report is available from Traffika through its website at  traffika.com.au/dsp.  

* Traffika is an industry expert member of Victorian Leaders, the organisation helping to mentor and connect the next generation of leading companies based in Victoria.

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