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CeBIT: Turnbull re-commits to digital transformation
FEDERAL Communications Minister Malcolm Turnbull reaffirmed the government’s commitment to play a leading role in Australian business’s digital transformation at CeBIT Australia in Sydney.
Mr Turnbull said the whole of government was on a course to deliver efficient government services finely focussed on the customer’s digital experience. He made these remarks in his opening address at the eGovernment Conference at Australia’s largest and most significant business technology event, CeBIT Australia at Sydney Olympic Park. 
He outlined the recently launched Digital Transformation Office (DTO)’s mission to embrace new technologies and data, and lead innovation in the way public services are designed and delivered.
“The government sector represents at least a third of the economy, so by delivering digital services that are easier to access and simpler to use, people will save time when dealing with the government, having an efficiency ripple affect across the whole economy,” Mr Turnbull said.
“We should aim to be the leading digital economy in the world. That should be our goal.
“We’ve established the Digital Transformation Office to deliver services that focus solely and fully on the customer.
“The DTO has not been established to chase savings, they will inevitably follow, the services are so easy and efficient to use the customers will seek them out ahead of less efficient delivery channels such as over the counter.
“The DTO will design services that are more simple and straightforward, and that anyone will be able to access services from start to finish using their mobile device. It could be one of the most exciting government projects as we work towards improving the customer’s experience for its citizens,” Mr Turnbull said
Sharing his passion for the digital transformation is NSW Minister for Innovation, Victor Dominello, who gave a keynote presentation as part of the eGovernment Conference.
Mr Dominello said the NSW Government was talking closely with the Federal Government and the Communications Minister to collaborate and learn from each other.
Mr Dominello shared his personal passion for big data and analytics and the power it has to, as he daid, “identify the gaps in services and to fill those gaps to really make a difference”.
“In the same way that coal and iron were the fuel of the industrial revolution, data is the fuel of the digital revolution,” Mr Dominelo said.
“Data, if buried under a layer of bureaucracy – it is a lazy asset. If we can open that up safely we will make a huge difference to the people of NSW and Australia, and potentially the world. And that is where my focus will be.”
Advanced digital footprint and social media reporting revealed that for the first 36 hours of the show, staged on May 6 and 7, CeBIT Australia reached over 5.36 million people online. There were over 3,419 specific CeBIT mentions during this time, written by 1486 unique authors with an average of 83 mentions per hour over the 36 hour period.
CeBIT organiser Hannover Fairs Australia managing director Harvey Stockbridge said such numbers indicated CeBIT Australia’s reach and importance in leading “the business technology conversation”.
“These early numbers demonstrate the significance of the CeBIT Australia event beyond the walls of the exhibition and conference,” Mr Stockbridge said.
The NSW Government is the official partner of CeBIT Australia and the City of Sydney is the main supporting partner.
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